A Shopify store owner is experiencing Facebook Pixel tracking issues despite having recent sales. Facebook displays a warning that no pixel activity has been received for over 7 days when attempting to optimize ads for Purchase conversions. Sales are visible in Shopify but not appearing in Facebook Ad Manager.
Likely causes identified:
Pixel not firing correctly due to misconfiguration
Shopify-Facebook integration problems
iOS 14+ privacy restrictions affecting data collection
Missing Conversion API (CAPI) setup
Domain verification issues
Recommended troubleshooting steps:
Verify pixel firing using Facebook Pixel Helper Chrome extension
Check Facebook Events Manager for Purchase and Add to Cart events
Enable Shopify’s Facebook channel with CAPI support
Confirm domain verification in Facebook Business Manager
Reset pixel connection by removing and reconnecting through Shopify Facebook Channel
Allow 24 hours for Facebook to recognize new events
Status: Issue remains unresolved; awaiting user response on troubleshooting results.
Summarized with AI on November 1.
AI used: claude-sonnet-4-5-20250929.
I’ve already made sales, and had no troubles with my pixel, but suddenly when I begin my campaign and attempt to select the correct pixel, and pick ‘‘Purchase’’ as the Conversion Event, Facebook displays the following message in an orange pop-up:
‘‘Your ad may not be optimized for conversions because we have not received activity from your pixel for more than 7 days.
Optimize for conversions:
View Pixel
Email your pixel code
Get help’’
I’ve had sales over the past 7 days, so I’m unsure why this discrepancy is occurring. Additionally, I’m not seeing any sales reflected in the Facebook Ad Manager, even though I have sales and can see them in the statistics on Shopify.
I see what’s going on, and I totally get how frustrating this can be when you’re running campaigns and suddenly your Facebook Pixel isn’t tracking conversions correctly. No worries—I’ll break this down and help you get it sorted.
Why This Is Happening
Even though you’ve made sales in the last seven days, Facebook is telling you otherwise because of one (or more) of these reasons:
Pixel isn’t firing correctly – Your purchase event may not be triggering due to a misconfiguration or Shopify-Facebook integration issues.
Delayed or missing data – Sometimes, Facebook takes a while to register events, especially if there’s a data-sharing delay.
Ad account issues – Your pixel might not be associated with the right ad account or is connected to a different domain.
iOS 14+ restrictions & browser tracking issues – With Apple’s privacy updates, Facebook doesn’t always receive all conversion data unless you have Advanced Matching or Conversion API (CAPI) set up properly.
How to Fix It#### Step 1: Verify If Your Pixel is Firing Correctly1. Use Facebook’s Pixel Helper (Chrome extension) to check if events are being fired when you complete an action on your store (like adding to cart or purchasing).
Go to Shopify Admin > Online Store > Preferences and check if your Facebook Pixel is connected properly.
Go to Facebook Events Manager, select your Pixel, and check if Purchase and Add to Cart (ATC) events have registered in the last 7 days.
Step 2: Test Events with Facebook’s Event Testing Tool1. In Facebook Events Manager, go to Test Events.
Open your store in another tab and make a test purchase.
If the Purchase event doesn’t appear, then your pixel isn’t firing correctly.
**Step 3: Make Sure You’re Using Facebook’s Conversion API (CAPI)**1. Go to Shopify Admin > Facebook & Instagram Sales Channel
Click Settings > Data Sharing Settings
Make sure Maximum tracking is enabled (this uses CAPI, which helps track more conversions even when cookies are blocked).
Step 4: Check for Domain Verification Issues- Since Facebook requires domain verification for tracking, go to Facebook Business Manager > Brand Safety > Domains and make sure your Shopify domain is verified.
If it’s not, add a TXT record in your Shopify DNS settings (under Shopify Admin > Settings > Domains).
Step 5: Reset Your Pixel Connection1. Remove the pixel from Shopify (Admin > Preferences).
Remove the Shopify integration from Facebook Business Manager (Business Settings > Data Sources > Pixels).
Reconnect the pixel by re-adding it through the Shopify Facebook Channel.
Final Checks- Wait at least 24 hours for Facebook to recognize new events.
If you’re running retargeting ads, make sure they’re pulling data from the correct pixel.
If the issue persists, consider using Google Tag Manager for tracking accuracy.
If you’re still stuck, let me know, and I can help troubleshoot further.