The new Annotations feature is a great way to contextualise reports. It’s a partial solution to a longstanding problem in e-com reporting. However, the only annotations currently available are automatic, triggered by events in the Shopify admin.
I submit that it would be a more powerful feature if we could add annotations manually, for example a product launch, campaign, PR event or something in our industry that has occurred outside the Shopify domain. These are potentially far more relevant to understanding the reports we uses every day.
Hey @Ed_Brazier ,
I think that’s a great suggestion. Automatic annotations are useful for tracking Shopify related events but the ability to add manual annotations would provide much more business context.
Being able to mark events such as product launches marketing campaigns PR coverage seasonal promotions or external industry events would make it much easier to interpret trends in reports over time.
For businesses that rely heavily on analytics manual annotations would be a valuable addition and would help bridge the gap between Shopify activity and real world business events. Hopefully Shopify considers expanding the feature in a future update.
Thank You !