Feedback for Site for Feminine Product Unlike Any Other!

www.thevseal.com

Any and all feedback greatly appreciated! Specifically interested in how I can boost my conversion rate. There seems to be a dropoff at checkout.

Appreciate the support!

Hi @thevseal ,

If there’s a drop-off at checkout, your store is missing something. There is something you aren’t telling visitors that gives them pause. One thing I notice, I can’t pay with Apple Pay

Or they want an abandoned cart discount.

Customers can only buy a 5 or 10 pack? Why not a 20 pack? Or 50 pack?

One issue may be the fact that your price point is low; I have to pay $4 in shipping if I want to buy just the 5-pack for $10. That’s 40% extra cost.

People are used to free shipping, if you charge more, you can say ā€œfree shipping on 50 packs,ā€ and people will give you more money and won’t get that ā€œshipping shock.ā€

For your product page, I would add trust signals. Little icons that say, ā€œsecure checkout, 30 days free return, and data protection.ā€

Hi, I just took a look at your store. First of all, it’s a really clean site - great work! I think I can see why you get such a drop off at checkout though. I’m based in the UK and shipping costs were twice the price of the product itself. I can’t see that the site mentions any estimated shipping costs at all before the user actually enters their address at checkout. This needs to be stated somewhere else, even if it’s a ā€˜shipping’ section, or as an FAQ entry, to give shoppers a heads up before they get that far in the journey.