Hi @Alison_OCH ,
I’m Garcia from PageFly - Shopify Advanced Page Builder App.
Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as follows:
Homepage
Hero Section
Your hero section has minimal text and images with a general “SHOP” CTA. Consider adding a clear, compelling headline that communicates your unique value proposition, such as “Beautiful, Quality Cushions for Every Space.” Ensure the CTA button is prominently centered and stands out with a contrasting color. Add a subheadline highlighting key benefits like “Free Shipping on Orders Over $130 | 30-Day Money-Back Guarantee.”
Featured Products
Limited visibility of key products. Consider adding more products, selecting higher-quality images, adding brief descriptions, and using a product slide section. This will help highlight popular items and increase the purchase rate. And change the buttons to say “Add to Cart” instead of “Choose Options.” “Choose Options” implies that the customer will be redirected to another page, which isn’t ideal for a smooth shopping experience.
Add more section:
- Testimonials: You should add a testimonial section featuring quotes from satisfied customers along with their names and photos. This can help build trust and credibility, encouraging new visitors to make a purchase.
- Benefit bar: Add a benefit bar near the top of the homepage, highlighting key benefits like “Free Shipping Over $130,” “30-Day Money-Back Guarantee,” and “Wide Range of Designs.” This reassures visitors and addresses common concerns immediately.
Product Pages
Product Images and Videos:
Only static images are used but at the homepage, you are using animation effects. So Including high-quality images from multiple angles and short video clips showing the product in use will help customers understand the product better and can reduce return rates.
Also, for a better look, your page should use consistent fonts.
Benefit bar
You should break down the main points in the benefit bar into short sentences and categorize them. This makes it easier for readers to quickly scan and understand. You can refer to our template for guidance.
For example:
Button Styles
Your button styles are Inconsistent. Use a consistent style for all CTA buttons across the site to create a cohesive look and feel. This improves user experience and helps users identify actions quickly.
One more thing, your product page needs urgency elements. Add features like “Only X left in stock” or countdown timers for limited-time offers to encourage faster purchases.
Overall, your page has a lot of information, but to attract more organic traffic, you need to invest in building your brand and SEO. Additionally, it’s important to have a marketing plan to distribute your page to a wider audience.
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Garcia | PageFly Team
