Feedback on ChristmasShop24

Store Feedback
1

store url

store/product description

Christmas Custom Made Decorations along with a curated selection of products from other suppliers

What feedback do you want?

The store has been live for several weeks. I still face some issues with google as the domain was previously used by somebody else and Google is struggling to index the store. However I do blog posts, add products daily, promote the shop on Facebook and Instagram (and I used paid socials as well). I have visits (500 a week currently) but not even a sale. I would like a feedback about the website in general if there’s some issue I can’t see. According to Google Analytics I also had many users triggering events like adding to cart or starting the checkout…but nothing happens. No sales. I am very disheartened as I have put a lot of effort in making this website.

Screenshot

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2

The way you are doing the customization with the email after ordering… That’s not a very good practice. It works, but it will probably cause most people to abandon the effort. There is a much better way.

You can put custom text input box directly on the product page that allows the customer to type their personalization, and it will go through to checkout and you will see it in the order notes. Some themes already have this as an optional feature. If not, you can custom code it yourself.

As a side note, I think focusing on the Christmas holiday brand really limits your ability to get sales outside of the Christmas season.

3

Hi @ChristmasShop24,

As @Maximus3 said, it’s a Christmas themed store and we’re in July… that’s probably a huge reason for people not buying yet. Wait until October, or end of November, and see how things go. If it doesn’t work out this year, then next year, starting from January, I’d offer a “post Christmas clearance sale”, with maybe another sale towards latter half of the year for the “early birds”. It’s important that the sales don’t ruin whatever run up to Christmas you would do.

The shop itself is nice. I would recommend searching the forum for things like “no sales” and see what tips you can pick up.

I’m not to sure about this:

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The colours don’t change. The picture of the product type changes entirely. It’s a small detail. The social media links underneath the descriptions are a nice touch.

As I said, think about the timing, have a browse of the forum for sales gold and I wish you all the best!

Nathan

4

Hi @ChristmasShop24

I’m Elle from Teeinblue!

The problem with your store right now is that once a customer decides they want “Emily” on that bauble, they likely have to break their shopping flow to send that detail separately, and that extra step is exactly where a lot of people drop off before finishing checkout.

Managing every product, chasing personalization back and forth with evey customer via email is hard, and it will be a painful experience when you scale up, or when orders is flowing in quickly on Christmas season.

I believe Teeinblue Product Personalizer could solve this with your Custom Made collection specifically. Our app moves that whole interaction onto the product page itself: customers type the name, pick a font or color if you offer it, and see the final product in the real time live preview on the mockup before they even add to cart.

On your side, you’ll receive a ready file with the customer’s exact choices automatically to fulfill your orders.

Here’s how your product page would look with our app. In this personalized product, I use these personalization options: text, upload photo & Gen AI effects.

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Whatever the customer types shows up directly on the order page, so there’s no manual cross-referencing between emails and orders.

You can offer multiple personalization options (out of our 30+ personalization options supported) to make your product stand out. And setting up takes just 10 minutes.

Please feel free to explore Teeinblue and if you need help, we have a live chat support team to guide you along the way!

5

Hey @ChristmasShop24 ,

First of all, I think you’ve done a great job with the overall presentation of the store. The branding is consistent and the Christmas theme gives it a professional look.

Since Google Analytics shows customers adding items to their cart and even reaching checkout, I don’t think the website design is the main issue. I’d focus more on the checkout experience.

I’d recommend checking whether shipping costs, delivery times, or payment issues are causing customers to abandon their purchase. Also adding more trust signals like customer reviews, clear shipping details, return policies, and estimated delivery times on product pages could help improve conversions.

I also think your unique selling point could stand out more. Make it immediately clear that you offer custom made decorations alongside carefully curated products.

As for Google a previously used domain can delay indexing, but it wouldn’t usually explain customers dropping off after adding products to their cart. Overall, I think your store has a solid foundation I’d focus on optimizing the checkout journey rather than making major design changes. Hopefully your first sales will follow soon.

Thank You !

6

@NKCreativeSoulutions Is correct…

@ChristmasShop24 Your store and marketing timing is wrong. You have to start after Oct 2026…Christmas Theme shopping… You can change the product catalogues

Overall, your store looks ok, but you can include the video in the product section.

And if you are planning to grow your store till Nov 2026, then keep active on Social media channels and keep posting ( Text, Video, etc), but don’t expect sales before 15 Nov 2026.

7

Hi @ChristmasShop24

I had a look through the store and overall it looks clean and professional. However, I noticed a few areas that could improve conversions:

Add more trust signals (customer reviews, ratings, secure payment badges, delivery & returns information).

Improve the hero banner with a stronger value proposition and a clear “Shop Best Sellers” CTA.

Add a Best Sellers section on the homepage to help customers discover popular products quickly.

Enhance product pages with delivery estimates, returns information, reviews, and related/frequently bought products.

Add urgency where appropriate (e.g. Christmas delivery deadlines or low stock messaging).

Use more lifestyle/product-in-use images instead of supplier-only images where possible.

Add an email capture popup (e.g. 10% off first order) to grow your email list.

Review the checkout experience, especially shipping costs, payment options, and any potential friction, as users are adding products to cart and starting checkout but not completing purchases.

Continue improving SEO with unique product descriptions rather than supplier content.

Since users are reaching checkout but no orders are being completed, I’d recommend focusing on the checkout funnel first, as that’s likely having the biggest impact on conversions.

8

Hi @ChristmasShop24 , i agree with @Maximus3
The point about the seasonal branding is spot on. Rebranding or expanding to “The Celebration Atelier” would let you sell personalized gifts for weddings, anniversaries, and birthdays all year round, instead of fighting for sales only in November and December.

Fixing that customization flow and widening your season will completely transform your business!

9

The timing and personalisation points above are spot on. I’ll add the one thing nobody’s touched, which speaks to the indexing trouble you mentioned.

Your own handmade pieces actually read really well, the name bauble page tells you exactly what you’re getting and who it’s for. The likely gap is the bought-in products from other suppliers. Those usually ship with the same manufacturer description dozens of other shops are already running, and Google tends to bury that duplicate copy, which is rough on a domain that’s still trying to get reindexed after a previous owner. Rewriting those in your own voice, even a few lines each, helps them read like part of your shop and gives Google something original to rank.

Worth a quick check on your image alt text too. For a store people find by browsing pictures of decorations, describing each one (personalised snowman bauble with a child’s name) helps you turn up in image search and covers accessibility.

10

Just want to say a massive thank you to everybody who has replied so far. I am taking onboard every single feedback and try to improve and I am incredibly grateful to all of you. I’m aware of the timing for a Christmas Shop. I was hoping that maybe I would have done at least 1 little sale from some Christmas-obsessed like me :slight_smile: but you guys are giving me some hope again, so thank you.

11

I don’t think the store is doing badly or obviously broken. The Christmas theme is clear, the categories are easy to understand, and the personalised decorations are a strong point of differentiation.

One area I would focus on is trust. The About page mentions working with multiple suppliers and fulfilment partners, but there isn’t much yet that tells visitors who is behind the store, where the products are made, or what the business looks like.

You could consider adding real workshop photos, customer reviews, customer photos or unboxing content, business details, and a clearer estimated delivery window for each product. You could also add more forms of social proof across the homepage and product pages to strengthen the brand and make the business feel more established. This is especially important for first-time visitors coming from Facebook or Instagram ads.

I also ran a mobile speed test. The homepage performed noticeably worse than the product and collection pages, with an LCP of around 7.2 seconds. The podcast embed, hero images, fonts and third-party scripts may all be worth optimising or loading later.

I wouldn’t assume that the previous domain history is the only reason you haven’t had any sales. The site currently has a robots.txt file, sitemap, canonical URLs and product structured data, so the basic SEO foundation is not bad. However, because the domain was previously used by someone else, I would recommend checking Google Search Console for Manual Actions, URL Inspection results, the number of submitted versus indexed pages, and whether any old URLs are redirecting incorrectly.

One other thing I noticed is the stylish audio and podcast players on the homepage. You could perhaps explore ways to make the podcast experience more convenient, such as adding a persistent or floating player that stays available while visitors browse. It may also be worth looking through the Shopify App Store, as there are apps specifically designed for podcast, music and audio players.

To keep it simple, my main suggestions would be:

  • Add more real reviews, customer photos and trust information.
  • Improve the homepage’s mobile loading speed.
  • Make the podcast or music listening experience more convenient.
  • Use more social proof to make the brand feel established and trustworthy.
12

Hi, @ChristmasShop24
I took a look at your store, and one thing that stood out is that you’re getting around 500 visitors a week, with users adding products to their cart and even starting checkout. That’s actually a good sign because it shows people are interested. I’d focus on improving conversions rather than bringing in more traffic.

Review the checkout journey

Since shoppers are reaching checkout but not completing their purchase, I’d test the checkout on both desktop and mobile. I’d also check abandoned checkouts to see where customers are dropping off. Unexpected shipping costs, limited payment options, or a confusing checkout flow are often the reason.

Build more trust

Your store has a nice range of Christmas decorations and gifts, but I’d make the custom-made products stand out more. I’d also make your delivery times, personalization process, return policy, and contact details easier to find. Since these are seasonal purchases, customers want to know they’ll receive their order in time for Christmas. Adding customer reviews and photos of previous custom orders would also help build confidence.

Improve site performance

I also checked your PageSpeed Insights report, and there are a few opportunities to improve your mobile performance. Optimizing images, reducing unnecessary third-party scripts, and reviewing installed apps can help improve loading speed and reduce drop-offs on mobile.

I wouldn’t worry too much about the Google indexing issue. Since visitors are already finding your store and interacting with your products, I don’t think that’s what’s stopping sales. I’d focus on making the buying experience as smooth and trustworthy as possible first.

If speed is affecting the experience, you could also use tools like Website Speedy for image and script optimization. It’s completely optional to use.

Disclaimer: I’m affiliated with Website Speedy.

13

Hello,

well, I loved my first visit and impression. Really, colors are very nice and not too flashy or aggressive. I love all the cleanliness. However, in some spots the colors are too blank and you need to look very carefully to see what’s written. Maybe it’s the issue of my resolution, settings and so on, but it means a lot of other visitors can have a similar issue. You need to inspect fonts and colors to make it bigger and more visible.

One of the examples where I would say too many different colors, sizing and font variations are used. Simplify it a bit.

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Secondly, you must improve images navigation. The only way to go through pictures on desktop is click on the gallery thumbnails. But sometimes you have to scroll lower to see navigation. I would add arrows so the user can simply click on the next or previous image.

And lastly, for increasing the sales, I would add icons/badges like free delivery from, would make upsells with free gifts when a certain cart amount is reached, when free shipping is reached too (it’s called a progress bar). Since it’s Christmas and people love gifts, and they buy decorations in bulk, I think this is a must to have. Probably the best way to increase an avg. cart value.

Other than that, you have a good design, solid pictures, and nice looking products, so keep working on, improving the shop and you’ll start getting sales in a month I believe. Let the summer end, but it’s great for you to prepare within this time.

Good luck!

14

You should install a customization app to show visitors how the product would look for Custom Made collection.

15

Sorry to hear it’s been discouraging — for what it’s worth, the effort clearly shows in the store.

Others have covered the on-page stuff well, so I’ll flag two things I haven’t seen mentioned yet.

1. The checkout signal is what I’d chase first.

You said people are adding to cart and starting checkout, but nothing completes. That’s a very different problem from “the site isn’t convincing.” If someone reached checkout, they’ve already accepted the product, the price and the look of the store — something is breaking at the last step.

Worth ruling out, in this order:

  • Place a real test order yourself on mobile, all the way through payment. Cheapest item, real card.
  • Check what shipping cost actually appears at checkout. An unexpected number there causes silent abandonment, and in analytics it looks identical to “no sales.”
  • Confirm your payment provider is fully activated, not just installed.

If something is broken at that final step, no amount of badges or design changes will fix it — and it would explain your exact pattern better than anything else in this thread.

2. Speed, before anyone sees any of the above.

Ran it through PageSpeed Insights on mobile: nothing appears for the first 3.5s, and the main content isn’t finished until 6s (Google’s target is 2.5s). Roughly a second of that is files blocking the page from rendering at all.

This matters most for your paid social traffic specifically. Someone tapping an Instagram ad on mobile data is the least patient visitor you will ever get — they didn’t plan to be there, so leaving costs them nothing. A meaningful share of those 500 weekly visits likely never see the store you actually built.

Genuinely good news though: your layout doesn’t shift while loading (CLS 0) and it responds instantly to taps (TBT 10ms). Most stores fail at least one of those. So this isn’t a rebuild — it’s a short list of specific fixes.

Worth flagging for anyone else reading this thread: you almost never notice this on your own store, because your browser already has everything cached. A first-time visitor gets a very different experience than you do.

Happy to share a full breakdown if that’d be useful.

16

Hi @ChristmasShop24 :smiling_face:

First of all, don’t get discouraged. Having people add products to their cart and even start checkout is actually a positive sign—it usually means your products are attracting interest. The challenge is figuring out what’s causing shoppers to leave before completing their purchase.

Since you’re selling custom Christmas decorations, one thing that came to mind is the personalization process. If customers have to place an order first and then send names, messages, or other customization details afterward, that extra step can create enough friction for some people to abandon their purchase, especially for first-time visitors.

It may also be worth reviewing other parts of the buying journey, such as shipping costs, delivery estimates, return policy, trust signals, and the mobile checkout experience. Sometimes even a small point of uncertainty can significantly impact conversions.

If you’re planning to continue growing your custom-made collection, you might also consider letting customers enter all of their personalization details directly on the product page before adding the item to the cart. Apps like Easify Custom Product Options can help with this by allowing you to collect custom text, image uploads, checkboxes, and other personalization options in one place, making the ordering process more seamless for both you and your customers.

Overall though, I wouldn’t focus on changing everything at once. Since visitors are already reaching the cart and checkout stages, I’d start by identifying where they’re dropping off and make improvements step by step. You’re probably closer to your first sale than it feels right now.

Wishing you the best of luck with your store!:heart:

17

This is really well made — your product pages and photos are genuinely some of the best I’ve seen posted here, so the problem isn’t your store looking cheap. People are adding to cart, which means the products are doing their job. Something’s scaring them off right at the end, and I think I found it.

It’s your shipping page. Two things there are quietly killing the sale:

  1. The delivery times. UK 5–15 days, international up to 30. For Christmas products specifically, that’s the dealbreaker. People buying now are terrified it won’t arrive before the 25th, so they get to checkout, do the math in their head, and leave. If you can offer even one faster option (or clearly promise “order by X date to get it before Christmas”), that alone could turn things around.

  2. The wording contradicts your brand. Your pages say “Made in our workshop,” but the shipping page says “network of trusted suppliers in different regions” and “items may arrive separately.” That combination reads as dropshipping to a shopper, and it instantly kills trust — especially on a new store. Pick one story. If you genuinely make these, lean fully into that and drop the supplier-network language.

On the Google indexing issue from the old domain — that’s real but separate, and honestly secondary right now. You already have 500 visits a week. Fixing trust and shipping will make more difference than more traffic would.

You clearly put huge effort into this, and it shows. This is a fixable checkout-trust problem, not a “start over” problem.

18

Hi @ChristmasShop24 — because your analytics already shows add-to-cart and checkout activity, I would avoid another general redesign and focus on what the shopper still cannot predict before checkout. For a personalized item, they need to know where they enter the name, whether they approve a proof, the delivery deadline, likely shipping cost and what happens if a custom item has a problem. I would place a short “Personalize → Confirm → Delivered by” block beside Add to Cart, then run a real mobile test order. If useful, I can map one personalized product from landing page to checkout into a prioritized buyer journey rather than giving you another broad list of design tips.

19

What a store - the color palette and overall theme are spot on for a Christmas shop, really well done on that front. Just a few things worth tweaking.

The footer feels a little empty and unbalanced right now. The logo is sitting off to one side - centering it and bringing the rest of the footer content in line with it would make it feel a lot more polished and complete.

For first-time visitors who don’t know the brand yet, adding a reviews section to your product pages would go a long way in building trust. Christmas gifts are often considered purchases and people look for social proof before committing. Even a handful of genuine reviews can make a real difference to conversion.

On the alt text side - with a catalog this size, understandably, not everything has been covered, but it is worth sorting. Search engines read alt text to understand what your product images are showing, and without it a lot of your catalog is basically invisible in search. There’s a free app called AltMaster on the Shopify App Store that handles it in bulk so you’re not going through hundreds of products one by one - worth installing and letting it run through everything for you.

Small tweaks on an already great-looking store - you’re close!