We sell unique, fun t-shirt designs – from garlic-themed humor to kawaii animals, nature motifs, and clever German wordplay
All shirts are Gildan Softstyle 64000, printed on demand and shipped from Europe
The store is bilingual (German primary, English available)
We use the Dawn theme with some custom modifications
What I’d love feedback on:
First impression – does the store look trustworthy and professional?
Product pages – are the descriptions clear? Is the image gallery easy to navigate?
Navigation and collections – is it intuitive to browse?
Mobile experience – how does it feel on your phone?
Anything else that stands out (good or bad)
We’re a small one-person operation based in Germany, so any tips on improving conversions or the overall shopping experience would be greatly appreciated. Thanks in advance!
Hey @Pavlis29 Welcome to Shopify Community you did a great job but you can do make more attractive store i think it is your first time to design or develop a store so feel free if you have any question about it
The art style is really strong and consistent across all the collections. The kawaii garlic characters especially have a lot of personality. Not something you see every day and that’s a good thing.
A few things I noticed that could help with conversions:
The hero section right now is just text on a grey gradient. For a store where the designs ARE the product, I’d put your best artwork front and center there. Either a lifestyle shot of someone wearing one of the shirts or at least a close-up of your favorite design. You want people to immediately get what makes your stuff different.
Same thing with the collection banners. Right now they’re text on colored blocks, but showing an actual design sample from each collection would make people way more likely to click through.
Product images are all flat mockups which is fine for a starting point, but even one or two photos of the shirts being worn makes a huge difference for trust. People want to see how the print actually looks on fabric, especially at the 29.90 price point. A friend with a phone camera is honestly enough.
One more thing - I don’t see any reviews or social proof anywhere. Even just adding a review section to the product pages (even if empty at first) signals that you’re a real store. Once you get your first few sales, follow up and ask for reviews. They matter a lot for POD.
The foundation is solid though. Custom domain, Impressum, bilingual setup, blog - you clearly thought this through. What’s your plan for driving traffic?
Great start
Your concept is both fun and niche, which makes it perfect for print-on-demand. For a new store, focus on building trust and clarity quickly so visitors feel confident buying. Make sure your homepage clearly explains what makes your designs unique, highlights bestsellers, and adds trust signals like reviews, shipping info, and return policy visibility.
On product pages, consider adding lifestyle mockups, size guide visibility, delivery timeframe, and short benefit-driven descriptions (comfort, fit, print quality). Also, ensure collections are easy to scan, and mobile spacing feels clean, as most traffic comes from phones.
To improve conversions faster, you can use Iconic Sections to add ready-made sections like testimonials, FAQs, featured collections, comparison tables, and trust badges. No coding required, easy to customize, and includes many settings to match your brand style: https://apps.shopify.com/iconic-sections
You should see if you can figure out how to market it to the Gilroy, Ca area.
My only recommendation is to add a couple (more the better) images of the shirts on people. Preferably different body types. Even though you mention the type of shirt, people need to be able to envision what it will look like on them.
Having recently bought company T-shirts, we played with the different types of shirts, colors, mens, women’s mockups to try and determine the style of shirt we thought would work best for everyone.
the garlic humor niche is genuinely funny and memorable, that’s a real advantage. but every product shot is the same flat mockup template and that kills the brand personality you’ve built with the designs. POD stores all blur together because everyone uses identical Printful/Printify renders.
what would set you apart is mixing in some on-model and lifestyle shots. someone wearing the shirt at a farmers market, cooking, whatever fits the garlic vibe. since you don’t physically hold the inventory, traditional photoshoots aren’t really an option. we use Prodofoto for exactly this in our store, upload the mockup and it generates lifestyle scenes with AI models actually wearing the product. even doing your top 5 bestsellers would make the homepage feel like a real brand instead of a mockup catalog.
