A Shopify store owner (GizmoGadgets) seeks feedback after running their electronics store for 2 months with only one sale from a friend. They’ve been handling SEO independently due to budget constraints and want advice on increasing traffic and conversions.
Key Issues Identified:
SEO Problems: Multiple languages appearing incorrectly in Google search results; brand name not displaying (only URL shows); lack of structured data/rich snippets for product information
I started my shopify store for about 3 months and have put it alive for almost 2 months and during that time i kept working on the SEO by myself due to budget constraints and kept checking the SEO problems in order to trouble shoot them.
During this time I only got 1 sale from my friend and I would like to know how to increase my store traffic and conversion rate.
Can anyone help to give some feedback on my store and see if there’s anything i need to fix and tackle in order to gain consistent sales? Thanks a lot for your great help!
I notice you mentioned that you plan to work by yourself on SEO for the store. Then I suppose the best feedback should be provided here based on store SEO aspect also. Here are the ideas I shared below after searching your store on Google, I believe they will give you some tips and reminders in some ways, kindly take a look please:
There exist more than one language on your store after my checking on Google initially, as I notice different languages displaying in the search results. This is not a good sign and it is better to let them display where they should be. You can further check page content under different languages and see if the meta tags are optimized properly, then submit sitemaps on Google Search Console via different language separately and after re-indexing by Google, this situation shall be fine then.
Your brand name is not displaying in Google Search Result directly. Instead, your store URL shows in the results. This can be optimized by checking the store settings from Shopify admin page at first and see if all good. Then you can take some measures to do advanced SEO under technical ways by adding some code blocks to make Google index store name and display what you want. For more details, I will mention this in my third feedback here.
It is nice to see you have plentiful nice product images on the website after checking, but visitors cannot get enough information from search results on Google actually. This means you can do something further to make search results colorful. By making it practical, you can read this guideline from Google to learn how to make it work step by step and by adding related code blocks from store liquid files, you will see the changes and updates soon I believe. I once installed one plugin to realize this feature and you can also make a reference here if you feel unfamiliar with code structures. Thank you and may my feedback make some progress in some ways!
Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business.
Your site has a welcoming first impression, clean designed, clear navigation and clear brand story. I would recommend adding review sections to your product pages. Since you are selling electronic devices, reviews are pretty essential to build trust for viewers to make a purchase. You can try Judge.Me, it helps stores to launch a review section easier.
Several merchants we worked with witnessed the success after launching data-driven targeting ads, combining with retargeting campaigns and continuous optimization to maximize every dollar spent. They often start by deeply understanding their audience and using platforms like Facebook Ads and Google Ads to attract new visitors. Furthermore, combining retargeting campaigns is especially powerful because it focuses on people who visited the site but didn’t purchase yet, making it much more likely to convert and often delivering a higher ROAS.
To streamline the set up process, I suggest trying our Ako Marketing App, which helps launch retargeting campaigns in just a few steps, can make a big difference in both customer retention and overall sales, giving your store a strong foundation for long-term success.
Best wishes! If you have any questions, feel free to let us know! We are willing to offer a free professional consultation. Don’t forget to like and mark it as a solution if you find this helpful. Thanks.
I just checked out your store great work so far! I had a couple of quick suggestions that might help improve the user experience and build more trust:
Design Tips:
Home Page: It’s looking good! One idea is to add customer reviews or testimonials. This can really help establish trust with new visitors.
Product Page: It feels a bit cluttered at the moment. To make it easier to navigate, consider using an image carousel for product photos. This will help streamline the layout and improve visual appeal.
thanks a lot for the advice. if i havent got any sales yet but apply the review app. with no review, will that looks odd when customer reviewing the products?
Specially with good scenarios and good media.