Hi @anuka ,
I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
I see there are already many comments about improving your website’s UX/UI, so I won’t go over that again. Instead, I recommend focusing on improving your product images, as they are key to driving conversions and are the core of the gift collection industry. From my personal experience, your current product photos lack composition and a cohesive color palette, which makes them less impactful. You can check out some examples below or explore other sources for inspiration to improve the quality and appeal of your product images
I hope that these suggestions can be helpful for you to optimize your store!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Best,
Tracy from the BON Loyalty team