Hi there, I’m Kate from PageFly - Shopify Landing Page Builder.
Congrats on your new store! The website looks clean & majestic. I had a good experience exploring it. However, from my Conversion Rate Optimization expertise, I would like to give you some suggestions regarding the store design to make the store more stunning and better convert.
- Homepage
- Add announcement bar with countdown timer and make it sticky
I notice that currently you are running on a promotion, you can consider adding a countdown timer on your announcement bar for limited-time offers to create a sense of urgency and drive conversions. Also it’s important to make it sticky even when scrolling down to keep reminding visitors about the promotion.
You can take this as a reference:
- Add “Explore more” button to your first showcase
Consider adding the Explore more button to your Feature products section to allow shoppers to view additional products from your first showcase. This would help reduce bounce rate as they can continue to explore other options to their liking, so increase shoppers’ engagement & allow more chances of getting sales.
- Use different styling to highlight the price
Shoppers often visit e-commerce websites with the primary intent of finding and comparing prices. You should use another color or set it with other stylings to make the price information more noticeable
- Key USPs using icons
Your current homepage lacks information about your brand & products. It may increase the bouncing rate as users don’t find important content they need. Helpful, easy-to-see, and unique benefits icons quickly introduce your benefits and give a reason to purchase from you instead of the competition.
Reference:
- Product page
- Add a sticky add to cart button to product page
A sticky Add to cart (ATC) button remains visible on the screen as users scroll through product details, images, and reviews. This reduces friction and ensures the call-to-action is always accessible, making it easier for shoppers to make a purchase decision without having to scroll back up.
Reference:
- Testimonials section
Testimonials are an important touch point especially with first time visitors. I understand your store is new but you still should consider adding a section on your product page to showcase them. Remember to add customer avatars & star rating to increase authenticity to testimonials and the chance to convert.
Reference:
- Other tips
To make customers’ experience more interesting, you can try Picjam, a great tool that uses AI to generate stunning model images when you give it the product image.
That’s all of my feedback. I hope it will enhance your website’s look and help you grow sales. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!
Cheers,
Kate | PageFly Team