Hi AlluSoda,
This is Amee from Gojiberry - Shopify Survey & Feedback App.
First of all, your site looks wonderful, well-informed, and professionally made. I took a look at your store and have a few suggestions that will help increase your conversion rate:
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Call to action button. Add some call-to-action buttons under your products on your landing page, as well as on your product page.
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Connect Social Media. I went ahead and followed you on Instagram! Connecting your feed with your store gives it more social proof. Research shows that 76% of customers buy products seen on social media posts.
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Connecting online with offline. If you have a showroom / physical store, make sure to always be telling your customers about your online store, adding a quick card with your online store address provides your new customers a chance to purchase again without coming to your physical store. Here’s a good case study of our client in the food & beverage industry and how she did it.
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Ask your customers! (Most effective for increasing conversion) Since you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.
I would also suggest doing some product development surveys as well as packaging surveys on what the clients cared about when buying the product.
Hope this helps!
Amee | Gojiberry Team