Feedback on site

Hi just wondering if I could please get some feedback on my site www.thegoodwitch.global - I am very new and am struggling getting traffic and conversions.. all suggestions welcome :blush:

2 Likes

Hey @Loretta2026 Welcome to Shopify Community honestly you did a great work by your self but i have some points about your website first of all your website header look like to big in mobile and desktop make it smaller to look beautiful as you can see the image and also align the things in your header logo must be on centre search and cart button option in right hand site and navigation option must be on left hand site
in just mobile view desktop view looks ok just make it height small

and also in your product page your tittle is not visible in desktop and mobile view

as you can see and also in your product page there is a large empty space appear
please remove it as you can see

that’s it hope you like it if you think this would be helpful to you then don’t forget to like and mark as solution

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Hi @Loretta2026

There are some important improvements needed for SEO, speed, and conversions to help you get traffic and sales.

1. SEO Issues

  • Heading structure is not properly optimized
  • Some sections have missing or empty headings (H2 blank)
  • Improper hierarchy (H1 → H2 → H3 not structured correctly)

Fix:

  • Keep only 1 H1 (The Good Witch Global)
  • Use:
    • H2 → main sections
    • H3 → sub-sections
  • Remove empty headings

2. Missing FAQ Section

  • No FAQ section on homepage and product pages

Add FAQ:

  • Helps in SEO ranking (Google rich results)
  • Improves customer trust and clarity

3. SEO Schema (Important for Google)

  • Add structured data (schema):
    • Product schema
    • FAQ schema
    • Organization schema

This will help your store rank better on Google

4. Speed Optimization

(Current performance needs improvement, especially mobile)

Fix:

  • Optimize and compress images
  • Use WebP format
  • Reduce unused apps/scripts
  • Improve LCP (currently high)
  • Enable lazy loading

5. Product Page Issue

  • Product title is missing or not clearly visible

Fix:

  • Add clear product title (H1)
  • Improve product structure:
    • Title
    • Price
    • Benefits
    • Reviews

6. Conversion Improvements

  • Add:
    • Customer reviews
    • Trust badges
    • Shipping info
  • Improve CTA buttons (Shop Now, Add to Cart)

Best regards,
Devcoder :laptop:

1 Like

Thanks for helping… so much information… I really appreciate the help guys :hugs:

2 Likes

Hi @Loretta2026

Thank you for your response. It’s good to know that it’s worked for you. Kindly feel free to get back to me if you need any further assistance. If helpful, please like all posts. :white_check_mark:

Best regards,
Devcoder :laptop:

HEY @Loretta2026 thank you for your response if you have any other query feel free to share it

Hi @Loretta2026

Your store has a well-defined niche and visual theme, which is a good starting point. To increase conversion, make the value of the product more obvious at the first screen, strengthen the product description (tell the benefits), and add more trust signals (reviews, shipping info, guarantee). A consistent social content and email capture strategy can also assist in generating a steady flow of traffic and conversions.

1 Like

Hi there @Loretta2026 I must commend the store design and features in it first and foremost. It looks like it was set up with a lot of thoughtfulness and vision- I loved seeing the video on the homepage in particular. My suggestions for now would be to add an FAQs section on the homepage and to also add links to the social media accounts of the business at the bottom (this would help make your store look much more credible)

One thing I noticed is the mandatory agree checkbox. If you ever plan to get on Google Merchant Center or Google Ads, this is going to get your account suspended. Just letting you know. Also, you have a cart page. Most stores have a “go to cart” button in the cart drawer, either in place of “checkout” or just above it.

1 Like

Hi , @Loretta2026

I checked out your site , it unique and memorable. Since you’re struggling with traffic and conversions, here are a few focused suggestions:

  1. Clarity = conversions
    Right now, a new visitor may not instantly understand what makes your products special. Add a short line near the top explaining the benefit or outcome (not just what it is, but why it matters).

  2. Strengthen buying confidence

  • Add a few customer reviews
  • Make returns/shipping info visible on product pages
  • Show payment options clearly
  1. Fix traffic side (important)
  • Post consistently on social platforms where your audience hangs out.
  • Optimize product titles/descriptions for search terms parents might use
  1. Small UX wins:
  • Make your main buttons more noticeable
  • Add a short “why choose us” section to build trust quickly.
  1. Performance (often overlooked) :

Make sure your site loads quickly, especially on mobile,slow load times can hurt both traffic and conversions

Overall, you have a strong and meaningful product,focusing on trust, and consistent content for traffic should start improving conversions.

You can also work on improving site speed (which impacts both traffic and conversions). Apps like Website Speedy can help with optimization, but it’s completely optional.
Disclaimer : I’m affiliated with the Website Speedy
Hope this helps!