Just went through it on a phone, and the thing most in your way is probably the catalog.
Your Destiny jogger set exists as 14 separate products, one per color, and every one of those also carries a color dropdown containing all 14 colors. So nothing actually distinguishes them, and someone who taps into Tan gets offered every other color anyway.
Same pattern exists on the spaghetti strap dress, the Spin Bout U sweatsuit and the short sets. Collapsing each garment into one product and letting the color picker do that work takes you from ~60 products to ~25, and the grid becomes readable on a small screen.
The collections are the other half. You’ve got 250 of them, 21 empty and another 61 holding one or two items. I’d guess most of those were built for search rather than for browsing, which is fair enough, and you don’t need to delete them. Just keep them out of the menu.
What belongs in the mobile nav is six to eight real categories that a person would actually think in, something like Dresses, Two Piece Sets, Tracksuits, Tops, Bottoms and Lashes, each with enough in it to be worth tapping. The keyword collections can stay live and unlinked, doing their job in search without making your menu unusable.
For what it’s worth, Carti would help with the same problem, and I’m the founder so weigh that accordingly. It’s an AI sales assistant that sits on your store and knows your full catalog, so rather than working through a menu and a grid to find something, a shopper can just say what they want and get taken to it.
Someone looking for the olive jogger set ends up on that exact product instead of opening several tiles that look the same. It’s free for smaller stores and takes about five minutes to install, and I’d have it running while you work through the cleanup rather than waiting until that’s finished.
