Hi everyone,
We just launched a new Shopify theme and I’d love to get feedback from merchants, designers, and other people building on Shopify.
SLAB is built for brands that care a lot about visual storytelling, flexible sections, and making a store feel polished without needing heavy custom development. It’s meant to work well for product-led stores that want strong editorial pages, clean merchandising, and a smooth mobile experience.
I’m especially curious:
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What do you look for first when deciding whether a theme is worth trying?
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Are there theme features you wish more developers prioritized?
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What usually makes you hesitate before switching themes?
Full disclosure: this is our theme, so I’m not trying to hide the bias. I’m mainly hoping to hear what merchants actually care about when evaluating a new theme.
Thanks in advance for any thoughts.