Hi there @Cliffie the user experience on your site is very good. The font and design of the texts as well as the images used are also very appealing. In addition to that, you can maybe consider adding clips of your products while they are in use as many customers could find that more engaging and convincing.
It’s also great that you have customer reviews on your site, but I think it’ll be extra helpful if you displayed some of the comments along with the star ratings directly on the homepage so customers don’t need to click on the review before seeing the comments.
I hope you find these suggestions useful!