Few months with my shop no sales

Shopify Discussion
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Topic summary

Store has been active for a year with zero Shopify orders, despite sales from other channels. Owner seeks guidance on what’s missing to improve conversions.

Site design and UX recommendations:

  • Hero section is too large and lacks clear call-to-action (CTA; a prominent button prompting action). Replace with smaller blocks featuring 3 images and buttons to key collections.
  • Font sizes are too small (14px), making text hard to read. Footer has two black review sections and duplicated social buttons; streamline these.
  • Collection page’s gray background reduces text visibility; filters may be unnecessary given few products.
  • Product page: make “Add to cart” more prominent (e.g., solid yellow), add a “Create custom product” button, and include larger fonts.
  • Slide cart: terms checkbox must be re-checked after returning from checkout; fix. Checkout should use the same logo and consistent branding (possibly yellow background).

Content enhancements:

  • Showcase more custom work with additional sections. Add lifestyle photos and consider dynamic videos or interactive sliders to highlight top products.

Marketing suggestion:

  • Run retargeting campaigns (ads re-engaging prior visitors from other channels) to drive them back to the site; an app was recommended to simplify setup.

Status: No decisions reported. Discussion remains open with actionable suggestions provided.

Summarized with AI on December 12. AI used: gpt-5.
1

Hi everyone,

I’ve had my Shopify store for a year now, but I haven’t received a single order through it. I’m not sure what I’m doing wrong. The strange thing is that I do get sales through other channels, but it feels like I’m paying for a website that’s not bringing any results.

I’d really appreciate any advice or guidance from someone who’s been in a similar situation or knows how to improve this. What could I be missing?

Thank you in advance for your help!

2

Hi @LekkyStudio

In general, you have a solid base. But I think you should present your custom work more, in more sections and blocks.

And here are some issues on pages I can see. Small issues that can improve the site a bit.

For homepage:

  • The hero slider is extremely large and just first has a link. You could replace that with a short section with 3 custom images and 3 buttons to link to each collection.
  • The section with Lekky Studio title has text that is too small, this repeats through other pages
  • In the footer, you have 2 black reviews sections that do not look good.
  • Plus you have 2 social button sections there and one in top too.

Collection page:

  • That gray background look off, plus if you have text like on Signs it is not visible
  • You do not have that many products so think you do not need a filters column

Product page:

  • Add to cart is just an outline button which is not that noticeable next to buy with Shop Pay, maybe try a full yellow background
  • Again font size of just 14px is a bit low, so not readable enough
  • Maybe a new button, “Cre custom product” to lead to custom form

Slide cart, there is an issue I think with the checkbox with terms and conditions. Every time you get back from checkout you have to check again.

Checkout, you should have the same logo there, plus think you could add a yellow background too.

Good luck and hope you luck turn.

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3

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you.

  • The hero section does not have the CTA button after it is switched, and it is big but doesn’t have much information. Consider adding dynamic product showcase videos or an interactive slider to highlight top products would be better.
  • For product pages, besides the zoom-in images of each product, consider adding more lifestyle photos showing how your products fit with the real-life scenario ( cozy living rooms, bedrooms, etc).

Furthermore, since you have more sales from other channels but not the website, you can consider launching retargeting campaigns, which can help re-engage potential customers from other channels who have previously shown interest in your products. By reminding them of your products with tailored ads, you can guide them back to complete their purchase. To help you launch retargeting campaigns more effectively, check out our Ako marketing app, which is designed to help merchants set up retargeting campaigns more easily.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.

1 Like