Hey @Panat_zhh , this is Alexis from Akohub.
Scaling TikTok ads can definitely be tricky, but it sounds like you’re off to a good start! One of the first things to focus on is refining your targeting. If you’re targeting all available countries, that could be driving up your CPM and making it harder to convert. Check your Shopify and TikTok ad data to see which regions are performing best and narrow your targeting to those countries. This will help TikTok’s algorithm optimize more efficiently and save your budget from being spent on irrelevant traffic.
Next, make sure you’re refreshing your ad creatives regularly. TikTok thrives on engaging, authentic content, so try testing user-generated content, quick product demos, or fun lifestyle videos that match the platform’s vibe. Pair this with retargeting campaigns. Our app, Ako Retargeting, will help you to re-engage people who visited your site but didn’t convert. Retargeting is usually cheaper and more effective since you’re showing ads to an audience already familiar with your product.
Finally, focus on converting the customers you already have into repeat buyers. Implementing a loyalty program, like Ako Loyalty, is a great way to reward purchases, referrals, or even engagement. This keeps customers coming back and can help generate word-of-mouth sales. Combine that with a strong, mobile-optimized landing page that highlights clear CTAs, product benefits, and reviews, and you’ll be in a better position to scale.
Scaling is all about testing and optimizing, so take it step by step, and you’ll see results. Good luck! 