Q1 Could you share the best way to search for influencers based on geography?
Q2 Do you have any tips on identifying influencers who drive actual sales?
With Collabs you are able to search for creators based on their location with our Recruiting feature. You can also use the application page feature to allow influencers to apply to work with you. If you are looking for influencers in a particular area you can share your application page on your brand’s social media account for instance and call out if you are looking for influencers in that area so the creators come to you. You can learn more about these Collabs features in our getting started guide.
To gauge if an influencer may be successful in driving sales you can look for some indicators on their social accounts. If they are often sharing affiliate links, have affiliate links in their link in bio, often promoting specific brands and products, and they have good engagement (likes, views, comments) there is a good chance their audience is making purchases based on their recommendations.