First Shopping Ads Campain (Pmax or Standard)

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A user is seeking advice on launching their first shopping campaign for a store with approximately 100 products, asking whether to start with Standard Shopping or Performance Max (PMax).

Recommendation provided:

  • Begin with a Standard Shopping campaign to learn which search terms trigger ads
  • Consider using an advanced Standard Shopping strategy (video tutorial linked)
  • This approach allows for better initial data gathering and control

Additional guidance:

  • Periodically adding new products is important, though significance varies by niche
  • Research competitors in the same niche to learn effective strategies

The discussion remains open with no indication of whether the original poster will follow this advice or has additional questions.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Hi,
What is the optimal layout for starting my first shopping campaign?
Is it better to start with standard shopping or pmax shopping?
My store initially has about 100 products
And is increasing the number of products from a niche important for improving optimization and a higher percentage of pmax shopping success?

Thanks & Regards
Hossein

2

Hello Hossein, thank you for your question in the FeedArmy AMA Event.

First I would start with a standard shopping campaign. So that you can learn what search terms are triggered. And if you already know what you want to target, consider using an advanced standard shopping strategy explained here: https://www.youtube.com/watch?v=CiRIDzRrHno

Periodically adding new products is important yes, but it depends on your niche. For example check what your competitors are doing, which will allow you to learn from others in the same niche what they are doing.