I just launched my first clothing business, but i’ll need help trying to get customers attention and sales.
It’s always a good idea to start with getting set up on Google Search:
Establish a unique domain (website url), not myshopify.com You should get the business email account in this step also. Godaddy has a bundled package, domain and email.
Sign up for Google Search Console.
Create and upload a favicon (different from logo). Usually in theme settings if your theme has it. 32x32 circular png
In Shopify, go to Online Store-Preferences and establish your meta title and description.
In Search Console, you’ll want to upload your sitemap. How To Submit Your Sitemap to Google (2024) - Shopify
Advertising is beyond the scope of this forum and Shopify in general. But YouTube has a large amount of videos.
What platform do you want to bring people over from? Google, Facebook/Instagram, Tiktok? Facebook is very easy but you should get a Facebook page for your business.
Focus first on determining who your ideal customer is and what makes your clothing brand stand out. Use social media with real-life situational content of the products, collaborate with micro-influencers, and build an email list to catch the e-mails of the visitors interested. Take it slow with the paid ads, and lean on organic content and engagement to build trust and momentum.
Thank you! I appreciate it. I’ll keep that in mind. Im trying to get started with tik tok and facebook and starting setting up my business account on there.
Since you’re going the TikTok + Facebook route for clothing, one thing that works really well early on is showing behind-the-scenes stuff. How you pick fabrics, packing orders, the messy workspace. People connect with that way more than polished product shots when you’re just starting.
For TikTok specifically, the algorithm doesn’t care how many followers you have. Brand new accounts can get 50K+ views on their first video if the hook grabs people in the first 2 seconds. Try a few different formats like outfit transitions, styling tips, “what I’d wear to X” and see which ones the algorithm picks up.
On Facebook, a business page alone won’t drive much organic reach anymore. If there are Facebook groups in your niche - fashion startups, your specific style community - that’s where you’ll actually get engagement early on.
What kind of clothing are you selling? That might change the strategy quite a bit.
Getting customers is the fun part to think about but before you go anywhere near marketing, make sure your store is actually set up to convert the traffic you do get. A lot of first time store owners skip this and end up paying for clicks that go nowhere.
The cart is where most new clothing stores quietly lose sales without realising it. When someone adds a piece to their cart that’s the highest intent moment in the whole shopping journey and most stores do absolutely nothing with it. At minimum you should have upsell and cross-sell suggestions showing up right inside the cart, someone adding a top should be seeing matching bottoms or accessories right there without having to go back and browse. That’s how you increase what each customer spends without needing more traffic.
A free shipping progress bar inside the cart is also something to set up early. For clothing especially people are often open to grabbing one more thing if there’s a clear incentive in front of them. Bundles and discounts shown at cart level work really well too because the customer is already in buying mode.
Don’t go installing separate apps for each of these things though. It gets expensive fast and too many apps slow your store down. Something like iCart handles all of it in one place, progress bar, upsells, cross-sells and bundles inside the cart without needing anything else on top.
On getting attention, organic content is your most realistic starting point as a new store. Show the clothes on real people, show the behind the scenes of building the brand, show the process. People connect with founders and stories more than they connect with product shots. Build that before you think about paid ads because ads without a converting store and without social proof is just expensive traffic with nothing to show for it.
Hi @Sierre_Rivers ,
Sorry if I missed it, but what is your website?
Also, have you already been sending traffic to the site? And, how is that traffic converting?
If you don’t have those metrics, I would highly recommend you collect them before spending money on paid ads. (You need to be able to measure their success, otherwise you are blindly spending money)
Regards.