How frequently should you send a newsletter?
Topic summary
The optimal newsletter frequency depends on content type and available material. News organizations with daily updates can send emails more frequently (e.g., daily), while product-focused newsletters might work better monthly. Some brands allow subscribers to choose their preferred frequency at signup—a useful strategy for larger audiences. The key principle is consistency: once you establish a sending schedule with subscribers, maintain that commitment to honor the trust they’ve placed in your brand by giving you inbox space.
1 Like
Hi, again! Finding the right frequency for your email is really important. Depending on the content of your email, it may require a more frequent send than not. For example, a news organization may have enough unique content to send a newsletter each morning. If a newsletter is focused more on updating customers on new products, that might be something that happens once per month. Some companies even offer users the ability to control the frequency of email communications on their own by giving them options at sign up. That might be a good strategy for brand’s with large email audiences already.
The bottom line is this: once you make that virtual agreement with your subscriber that they’re going to get an email every week or month, you have to try your best to stick to that timeframe. They’re offering up a space in their crowded inbox for your brand, and you want to make sure you uphold your end of the bargain.