GAds Dynamic Remarketing -> SKU casing help

Start a Business
1

Hi,

I have set my mechant center feed ID and remarketing ID to the SKU of my products, however I wonder wether or not the casing of the SKU’s matters?

All of my SKU’s (in Shopify AND the merchant center feed) are Uppercase letters with numbers but when I check within google ads, the merchant center feed ID’s get converted to lowercase letters with numbers.

Does that mean that the ID’s wont match or is casing irrelevant?

Thank you very much in advance.

2

ID’s are case sensitive yes. However in Google Ads all values are lowercase. This is normal behavior, and does not reflect what is accurate.

Simply make sure that the ID value in the data feed and the ID value in the remarketing tag are identical.

1 Like