We have launched a brand focused on elevated everyday essentials starting with travel-friendly cutlery sets designed to be both practical and aesthetic.
What feedback do you want?
We’re new to selling on shopify, we have launched our store 1 day ago. Although we are receiving traffic, there has been no conversion to cart or checkout. We had approximately 1,500 store visits, but none converted to a sale.
Any feedback on our store or recommendations to generate sales would be great. We are currently only running tiktok promotions.
1,500 visits in one day from TikTok with zero add to carts is a store problem not a traffic problem. The TikTok is clearly working, people are curious enough to click through, something on the store itself is stopping them from doing anything once they land.
The most honest thing I can tell you is that listing every colour variant as a separate product is hurting you more than you realise. Instead of seeing one well presented cutlery set with colour options to choose from, visitors see what looks like a bunch of separate similar products and it creates confusion rather than clarity. Consolidate everything into one proper product page with variants for colour and let people choose from there.
On that product page, look at how your direct competitors present their travel cutlery. Not to copy them, but to understand what information buyers actually need before they purchase. What materials are used, what’s included in the set, why is it travel friendly, does it come in a case, how do you clean it. These are the questions someone landing from TikTok is going to have and if your product page doesn’t answer them quickly and clearly people will just leave.
@ArloGrey Firstly, congratulations for your Shopify store.
The most important thing is to be patient: “Your store is only one day… hmm.” Definitely definitly, you will get sales/new customers.
As you mentioned, it had approximately 1,500 store visits but no sales. Honestly, it is very hard to identify what the exact problem is ?.. you shopify store looks fine, and you try to mention all important things, maybe the problem is with the types of traffic and visits you have?
Can you please let me know how you get the traffic ( 1,500 store visits )? Also, if possible, share the Meta/Google Ads target audience summary, along with your Shopify store analytics report summary.
From our experience as Shopify partners, 1500 visits with no add to cart usually comes from offer or landing page misalignment. Product clarity, pricing trust signals and mobile speed. Add reviews, clear shipping info and urgency. Traffic TikTok is often cold, so retargeting ads and email capture significantly improve conversions rate.
1500 visits and zero add to carts means TikTok is doing its job but the landing experience isn’t closing. with a product like travel cutlery, people need to instantly see why yours is worth the price vs the $10 set on Amazon. that means your hero image and first 3 seconds on the product page have to do all the heavy lifting.
for a product this visual, i’d invest heavily in lifestyle imagery. show the cutlery being used on a plane, at a picnic, in a lunchbox. right now if your photos are just the set on a white background, you’re making people do all the imagining themselves. we’ve been using Prodofoto to crank out lifestyle shots like that from a single product photo, and the lifestyle mode is perfect for this kind of thing. but regardless of how you get them, lifestyle context photos will move the needle way more than any theme or app change.
Thanks for posting. I work on the Checkout team at Shopify.
The community feedback here is spot on: with 1,500 visits and zero add-to-carts, the gap is before checkout. That usually points to product page clarity, pricing trust, or traffic quality rather than the checkout flow itself.
That said, once you start seeing add-to-carts, making sure your checkout is optimized will help you convert those into sales. I posted a detailed walkthrough of the highest-impact checkout settings in our Checkout Optimization AMA, covering Shop Pay, one-page checkout, payment options, and branding. Worth bookmarking for when traffic starts converting.
Hi, @ArloGrey
From both your traffic data and PageSpeed report , it looks like users are reaching the store but not progressing further due to a combination of mobile performance limitations and a first-impression conversion gap.
Here’s what I’d focus on first:
Improve first 3 seconds of homepage
Make it instantly clear:
what you sell (travel-friendly cutlery sets) and why it matters (portable, reusable, aesthetic everyday use)
Show product in real-life use (not just studio shots)
2. Add trust signals above the fold
Right away, show things like shipping time, returns/exchange info, and secure checkout icons.
New stores need this to reduce hesitation.
3. Speed + mobile optimization
Your mobile performance is slowing first impressions. Compress images, remove heavy sections, and simplify homepage layout so it loads fast on TikTok traffic.
4. Strengthen product page clarity
Each product should clearly show:
use case (travel, office, on-the-go)
benefits vs normal cutlery
what’s included + why it’s better
Add a simple conversion trigger
Start with one: small launch discount OR bundle offer (travel set / duo pack)
These are the key areas I’d focus on first, as they should help improve how current traffic is engaging with the store
If needed, tools such as Website Speedy can help in compressing assets and improving mobile loading performance.
Disclaimer: I’m affiliated with the Website Speedy.
1,500 TikTok visits with no add to carts usually means the first buying decision is not clear enough yet, not necessarily that you need more traffic.
I took a quick look and the store feels very minimal: Arlo Grey, a shop page, and travel cutlery sets in a few colors. That can work, but TikTok traffic often needs the product to explain itself fast. In the first few seconds I would want to know: why do I need a travel cutlery set, when would I use it, what makes this one better than grabbing a cheaper option, and can I trust the store to deliver?
The first things I would test are: send TikTok traffic directly to the product page instead of a generic home/shop page, add a stronger above-the-fold use case, show the set opened/packed/in use, and make shipping/returns/trust visible near Add to Cart.
If you share which TikTok drove most of the visits, compare that promise to the first screen of the landing page. That mismatch is often where the leak starts.