I’m wondering if there’s a way to set up getting an email notification when it’s been a year since a customer ordered specific items in a collection.
Topic summary
A user seeks a way to receive email notifications one year after customers purchase specific collection items.
Two solution approaches proposed:
Shopify Flow automation:
- Trigger on order creation
- Check if order contains target items from the collection
- Wait 365 days, then verify customer hasn’t reordered those items
- Send internal staff notification or integrate with Klaviyo for customer emails
- Visual workflow diagram provided showing the logic flow
Customer Segments + Flow template:
- Create segment filtering customers who ordered at least once but not in the past 365 days
- Adapt Flow’s birthday template to work with this segment
- Reference schedule-based templates for additional logic patterns
Key limitation: Emailing customers directly requires a third-party app (like Klaviyo) beyond native Shopify Flow capabilities. Professional implementation services offered if needed.
Hey @sstephan ,
Yes, it is possible. You can set-up a Shopify Flow for it that triggers when an order is created. It will need to check if any of the order items are one of the target items. If no, it will exit. If yes, it will wait a year and check again if the customer has placed an order for any one of those specific items. If he has, it will exit. If no, it will send out an internal email (in case the staff needs to be notified) otherwise you can use Klaviyo to send out an email to the customer.
This is roughly how it would look like.
I hope it helps. If you have any more queries related to this, feel free to reach out.
Hi @sstephan 
See the anniversary or birthday templates in customer segments or flow.
Roughly use a customer segment checking something like “orders_placed(count_at_least: 1) = true AND orders_placed(since: -365d) = false” ..
Then in flow see the birthday template and modify it to use the wanted segment.
See any of the email,weekly,monthly, schedule keyword templates for other logic legos.
To email the customer directly requires another app.
If you need it built contact me for services.
Contact info in forum signature.
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