Hey @contact_939 over all you website looks great and also i must say that you did a great job but i have one question that why your brand logo is hide it visible only when it hover on the menus
That looks pretty good, a lot of things done right, so I do not doubt that you will get sales, and conversion will pick up in time. You have a nice, clean theme, solid colors, and great images. Just note that the greenish color on the product page is a bit light, so the contrast is not great. It does not stick out as much as it should.
To answer your questions:
If I do not scroll and just think for 3 seconds, it is 85% rings and 15% shirts. If you do not scroll, you have a menu item and small text that mentions rings. It could be slightly more obvious. But if you scroll a bit, you are sure 100%.
Personally, I do not wear rings or any jewelry, so I would not buy them for myself. But as a gift for sure. And think you should use the word " Gift " more on the site, as people do search for gift ideas all the time.
Here comes the confusing part Your main tagline is “stack your rings” and build your stack. And there are 2,3, or 4 rings in a stack, right? But I did not see any way to add a stack in one click. Well, it is 2 clicks, as one for size. Count how many clicks customers need to do to add 3 rings. On the product page, you have one ring, the customer selects the size. And can be added to cart. One ring done. But then to compete, stack customers click the Add button, then in the modal, choose size again, add to cart, that is the second ring, and then repeat for the third ring. That is more than 10 clicks, as you have to close the slide cart too. It is too much. There are a bunch of apps for bundles, for mix and match and I am sure you will get some replies here in the future. But you can do this without any app, just create a stack as a separate product with a discounted price. On any single ring, instead 2 rings to complete a stack, just offer that stack as one(two) clicks. Also, you have a section where the first image is stacked and then 3 products links lead to a single. This way, customers can be brought straight to the stack.
For the trustworthiness question, yes, very trustworthy, which is very rare. Your post is not in the Shopify feedback category, but if you check there and see other topics, more then 80% of stores have issues with showing all business information, including registration number and VAT ID. Maybe it is some EU rule, I’m not sure. Saw some stores in Germany does the same, but a lot more do not. You see a lot of no-name stores that do dropshipping, no phone, no address, no domain email. So it is a big plus. Another big plus for me is the About Us page, where there is an image and names behind a store. It is important to create a real connection with customers. And a great trust signal. The rest of the page has too many " — " for me, but does not look AI-generated. And good that you do not have a" mission to save the world" with some buzzwords that do not mean much. You could add a similar section on the homepage, too.
A few things to add, on the homepage, the second section “build your stack” needs a button and needs to lead somewhere, images also. On the product page that review section should not be a small carousel, but a full review section, as you see on most stores.
You do use some apps, but in the future, if you have some time, check our Atomato Notifications & Upsell - Onsite notifications and upsells through a feed, not popups | Shopify App Store app. It does have a free plan so you can check it out. It offers an alternative for pop-ups and a better way then announcement bar to present some important information to customers. For example, you have popup for a newsletter that triggers almost straight away. For me, it was while I was still on the hero banner, and the pop-up had the same image and discount for applying to the newsletter. But in that moment, as a first time on site, I really do not know anything about your product, and it is likely scenarion the most visitors will just close it.
Good luck with your store, it is a good store already, but some things to improve.
I like the products. I like the store. However… There’s a difference between finding something visually appealing and trusting the owner with my wallet…
I see you put the Etsy review count badge, I immediately thought it was fake because I couldn’t find a link to the Etsy store to verify. I had to search the name on Google, but I did find it and you do indeed have many sales there. But that’s the thing. In a marketplace like Etsy the trust is already 50% there, but the website… Anyone can build a shopify store doesn’t mean they are trustworthy. Which leads to this point of advice - put a link to your Etsy, whether that be in your socials block. It would help verify.
Your hero banner takes forever to load on desktop from my end but good thing is that it performs well on mobile. I personally love your site and it also looks legit to me.
Few things you can consider
You mentioned 3500+ reviews on E and I saw you imported a few but they’re only plain text, try adding review photos, this can boost the trust level of customers
when I saw this, I expect it to be review photo but it directs me to that product, this could be an uncomfortable experience
Hello @contact_939
I saw alot of comments already but I’m wondering why no one is talking about the possibility that the ads set up might be the problem… For people to be clicking the ads, it means that a particular products either in the video or an image content used to run th ads drew their attention and most likely your ads might be directing them to your homepage and not to the products directly. They may fall off simple because other products are been thrown at them and they didn’t see what exactly they came to look for in the first place. Is this something you have thought about?
Thanks a lot everyone — this is incredibly helpful.
A few things really stood out to me from your feedback:
– the stacking concept not being clear enough upfront
– too much friction when trying to build a stack
– not guiding people enough from ads to what they expect to see
I’ve already started adjusting the landing (added a “how it works” section + working on making stacks more obvious and easier to shop).
Really appreciate the honest input — this is exactly what I needed to see where things break.
Thanks a lot — really appreciate you taking the time to go through it.
Good catch on the review images — that’s actually something I’ve been unsure about. Right now they look like photos but behave like product links, which I can see how that feels a bit off.
And thanks for pointing out the desktop load time — I’ll look into that as well.
That’s a really good point — and probably something I’ve underestimated.
Right now most of our ads lead to the stacking collection page, not to a specific product or look. I can see how that might create a disconnect if someone clicks because of a specific ring or stack.
I’m thinking about testing more direct landing pages (for example specific stacks or looks instead of the full collection).
Appreciate you bringing this up — it’s super helpful.
That’s a really good point — and honestly, I can see why it would feel that way.
We added the Etsy review count as a trust signal, but I didn’t think about the fact that without a direct link it could actually have the opposite effect and feel unverified.
I’ll definitely add a clear link so people can check it themselves without having to search.
Out of curiosity — once you found the Etsy store, did that fully remove the doubt for you, or was there still something missing before you’d feel comfortable buying?
Hi @contact_939, went through the site and read the thread. Laza_Binaery, Maximus3 and Khanh-Linh2 already covered the hero clarity, the review-link trust issue, and the stack-building friction well. I’ll add the things that haven’t been mentioned that I think are actually bigger than any of those on their own.
1. Your ad-to-landing mismatch is probably your biggest conversion killer not the site itself
You already sensed this (“not guiding people enough from ads to what they expect to see”). Based on a scan of the site, here’s what’s likely happening:
Your ads sell the idea of colorful stacking rings. The homepage then sends shoppers into a product grid of individual rings at ~Rs. 3,100 each. A shopper who came for “the stack” now has to mentally build one, work out sizing on three rings, and add three SKUs. That’s three separate purchase decisions when the ad promised one. Fix: build a dedicated /stack landing page that your ads point to, with 4–6 curated stacks as buy-one-click bundles (you already have the “Stacks people love” concept just turn each into an actual product). Price the bundle at the 25% discounted price so the value is visible immediately. This single change usually moves conversion 2–3x for products that are naturally sets.
2. The “stack and save” offer is invisible where it matters
You advertise “15% off 2, 25% off 3” on the homepage but this offer disappears on the product page. On the PDP I looked at (Amethyst Glow), there’s no “add a 2nd ring for 15% off” prompt, no cross-sell, no suggested pairings. The discount only triggers inside the cart which means shoppers never see it during the consideration phase. Add a “Complete the stack” widget on every PDP with 4–6 suggested pairings and a live price showing the saving as they add. Apps like Rebuy, Stackify, or Shopify’s native Bundles can do this in an afternoon.
3. Geo/pricing confusion is quietly costing you
I’m in India so I’m seeing Rs. 3,100 INR. That creates two problems: (a) the visitor has no instant sense of value because resin rings don’t have a mental price anchor in INR, and (b) “Handmade in Vienna, ships worldwide free” next to an INR price raises “is this really coming from Europe?” friction. If your ads are running globally, your checkout and currency logic needs to match the ad’s target market tightly. If they’re running in EU/US only, force the currency selector to match and drop the INR flag for non-IN visitors. The less mental math, the higher the conversion.
4. Your PDP is under-selling the product
The ring itself looks great but the copy doesn’t carry weight. Right now the PDP essentially says “this is one ring.” Base materials and shipping details are hidden inside accordions. For a handmade resin ring at a €30+ price point, the buyer needs to feel why this is worth it over a €5 resin ring from Amazon. Pull the emotional layer forward:
Above the fold: “Handmade in Vienna. Skin-safe. Cast in small batches so no two are identical.”
Move material spec out of the accordion into a visible table.
Add a “How it’s made” short clip if you have one — resin work is inherently visual and builds trust.
Add a “Gift?” toggle with optional gift note Laza’s point about searching for “gift” is a huge one; you can lean into it on the PDP too.
5. You’re missing the AI shopping channel entirely and for a small Vienna brand, this is the asymmetric play
Something nobody’s mentioned: ChatGPT, Perplexity, Gemini and Copilot now recommend products directly (Shopify Agentic Storefronts is live in the US). When someone asks “handmade resin stacking ring gift under €50,” the AI surfaces stores based on structured product data, reviews, brand signals, and content richness — not ad spend. A small handmade brand with 13 years of craft, 3,500+ Etsy reviews, and a clear niche (color + stack) is exactly the type of merchant AI is good at surfacing over generic mass jewelry. Right now you’re invisible there because:
Your Etsy reviews aren’t on-site in schema (no Review/AggregateRating JSON-LD).
PDP descriptions are short and generic AI chunks paragraph-level content, so thin copy gets skipped.
No llms.txt file telling AI how to understand your catalog.
No “who this ring is for / when to wear / what to pair with” content that matches the long-tail questions AI users actually type.
This is free traffic that rewards exactly the things you should be fixing anyway for CRO. Worth getting ahead of.
Add the stack widget on PDP so the discount is visible before cart.
Clean up geo/currency so ads and checkout match.
Rework PDP copy pull materials and story above the fold, add gift angle.
Layer in AI visibility (schema, review import with ratings, llms.txt, richer content).
Good luck the brand itself (13 years, Vienna handmade, color-first concept) is genuinely strong. The conversion gap is almost entirely structural, not positioning.
In the first three seconds it should say stackable rings loud and clear, but unclear messaging or visuals cause visitors to second-guess. I’ll buy if it’s clear what the materials, durability and sizing are. What erodes trust, though, is no reviews, poor product photos, or unclear value. Beef up your hero, introduce some social proof, and make the purchase path as straightforward as possible.
one thing I haven’t seen mentioned, your ads probably show a beautiful finished stack but then drop people into a collection grid where they need to figure out which 3-4 rings make that look. that’s a big disconnect. for stacking jewelry imo curated “shop this stack” bundles where you sell the whole look as one SKU convert way better than making people piece it together.
the fewer decisions between ad click and checkout, the better. if your top ad creative shows a specific stack combo, make that the landing page with one add-to-cart button. people buy the vibe, not the individual ring.
I was checking out Resity recently. Your botanical jewelry is absolutely stunning, but I understand you’re currently seeing great traffic without the sales to match. Usually, when this happens, it comes down to just a few points of friction in the user journey.
I took a quick look at the site and noticed a few “burning” items you can fix right away to help convert those visitors:
On your Homepage:
The Hero Section: The white text gets lost over the background image, and the transparent button is hard to see. Adding a dark overlay to the image and using a high-contrast, solid color for the “Shop” button will immediately draw the eye and increase clicks.
Missing Clear Routing: People arrive with different intents. Adding visual “Shop Rings,” “Shop Necklaces,” and “Shop Stacks” blocks right under the hero section will guide them exactly where they want to go instead of making them scroll through long galleries.
Large-size Images: I noticed some of the images are taking so long to load due to their large file size (see attached), you need to optimize the image and implement lazy-loader to load the contents quickly, this will reduce the loading time.
On your Product Pages (PDP):
The Bundle Roadblock: Your “Frequently Bought Together” app is placed immediately below the main “Add to Cart” button. On mobile, this creates a massive, confusing wall of secondary products before the user even reads the details of the main item. Moving this below the description will drastically reduce decision paralysis. For the bundle purchase, instead of asking a buy to add more items on every single page (which adds brain-load and buyer gets frustrated), we can make a separate page where visitors can mix and buy bundle.
Dense Text: The green “Why Resity” box has fantastic selling points (water-safe, lightweight), but it’s a bit overwhelming to read. Swapping this out for 3-4 quick, scannable icons will make those benefits instantly digestible for people skimming the page.
Fixing these small leaks in the funnel can make a huge difference in your conversion rate.
If you’d like me to dive deeper, I’d be happy to put together a complete, professional CRO audit report covering your entire store (including cart and checkout). Just let me know if you’d be interested!
The biggest issue I see is that you tell people there’s a several step process to stacking your rings, but when a person goes to buy a ring it doesn’t step people through the stacking process. This makes it seem like a bait and switch.
Hi, @contact_939
This usually happens when visitors land on the site but don’t immediately understand the product, trust the brand enough yet, or feel fully confident moving toward purchase - especially on mobile traffic from ads.
A few practical things I’d improve:
Make the value proposition clearer above the fold
Your hero section should immediately communicate the stacking concept with close-up visuals and a simple headline. The first screen should answer “What is this?” without effort.
2.Make stack combos more noticeable
Since mix & match is your main selling point, I’d make the stack combos more visually prominent across the site. A lot of visitors may not immediately notice or understand the combinations unless they’re highlighted more clearly.
3.Add stronger trust signals early
I’d also move trust signals higher on the page. Most jewelry buyers quickly look for things like material quality, tarnish resistance, shipping/returns, and real reviews/photos. If that info isn’t easy to find near the product section, people usually hesitate before buying.
Improve mobile experience and speed
I checked the PageSpeed report as well, and mobile performance definitely looks like an area worth improving:
Optimizing image sizes, reducing unnecessary scripts/apps, and simplifying navigation would likely help reduce drop-offs a lot.
Reduce friction in the buying journey
Try making the path from the landing page → product → cart feel more guided. Collection pages, bundle suggestions, and “Complete the stack” recommendations can help users make decisions faster.
Overall, I don’t think the concept is the issue. It feels more like the site needs stronger communication, faster understanding, and more buying confidence in the first few seconds.
You can also optionally use tools like Website Speedy to help improve mobile performance and page load speed, especially if heavy images/scripts are slowing down the shopping experience.
Your main tagline is “stack your rings” and build your stack. And there are 2,3, or 4 rings in a stack, right? But I did not see any way to add a stack in one click. Well, it is 2 clicks, as one for size. Count how many clicks customers need to do to add 3 rings. On the product page, you have one ring, the customer selects the size. And can be added to cart. One ring done. But then to compete, stack customers click the Add button, then in the modal, choose size again, add to cart, that is the second ring, and then repeat for the third ring. That is more than 10 clicks, as you have to close the slide cart too. It is too much. There are a bunch of apps for bundles, for mix and match and I am sure you will get some replies here in the future. But you can do this without any app, just create a stack as a separate product with a discounted price. On any single ring, instead 2 rings to complete a stack, just offer that stack as one(two) clicks. Also, you have a section where the first image is stacked and then 3 products links lead to a single. This way, customers can be brought straight to the stack.
