A Shopify user is experiencing duplicate conversion tracking in Google Ads, with each conversion firing twice. Tag Assistant reveals two sets of identical conversion URLs (doubleclick.net and googleadservices.com), effectively doubling reported conversions.
Troubleshooting attempts:
Uninstalled and reconnected the Google & YouTube app
Tested with a different Google Ads account
Delinked GA4
Verified no manual tracking code exists in theme.liquid or GTM
GA4 and the Shopify channel app appear to be functioning correctly otherwise.
Recommended solution:
Multiple respondents suggest the issue stems from a technical bug in Shopify’s Google & YouTube app, potentially related to Shopify’s custom pixel implementation. The consensus is to bypass the app entirely and implement Google Ads conversion tracking through Google Tag Manager (GTM) instead, with screenshots provided showing proper GTM configuration. One user recommends hiring an expert to set up the GTM script correctly.
The issue remains unresolved through standard troubleshooting methods.
Summarized with AI on October 28.
AI used: claude-sonnet-4-5-20250929.
Hi there, I’m fairly new to shopify. So, I’m trying to measure if the conversions are accurate for google ads, but i seem to be getting twice the conversions and cannot figure out whats going wrong. I’m using tag assistant to the same, and the screenshots are below. I’ve also tried uninstalling and using another google ads account, tried de linking ga4 as well but to no avail. ga4 seems to be working fine along with the shopify channel app. I believe there are two conversions having url -
It looks like your Google Ads conversions are firing twice due to duplicate tracking setups. This often happens when both the Shopify Google & YouTube Sales Channel and manual methods (like Google Tag Manager or theme code) are used at the same time. I recommend choosing just one method either keep the Shopify app’s built-in tracking or use GTM, but not both. Also, check your theme.liquid and checkout scripts for any hardcoded conversion tags. Use Tag Assistant or GTM Preview mode to confirm only one conversion tag fires per order.
Hi @J_mah , I have disconnected ads from the app multiple time, have gone even further to try another google ads account but I’m not really able to put my finger on whats wrong. Is there any possibility of adding an extra tag as seen from tag ids’
As you are having same issue with other ads account then go for Google Tag Manager to configure google ads tracking. it should be error from the app that is having technical bugs.
after shopify using custom pixel it is an common issue.
