Hello @Over_Heavens ,
I am Gasper from the HAPO Apps Team.
Regarding your question, in my opinion, you should focus more on building your brand because currently, your brand is newly launched. At this point, investing in social media marketing is extremely necessary, especially for a fashion brand. I highly recommend you build channels on TikTok, Instagram, and Facebook. Use TikTok, Reels, and all the best communication methods you have. However, remember to build a story around your brand and help people better recognize your brand.
Secondly, optimize your products. This is definitely essential. Focus on researching and observing competitors in the same industry, drawing lessons and experiences for yourself to develop your products better. Additionally, you can totally ask for feedback from previous customers to better understand their needs.
Thirdly, focus on special occasions throughout the year. Create promotional programs, and vouchers to attract new customers and retain old customers. This will cost you some profit, but in the long run, when you have a stable customer base, your revenue will increase rapidly.
Fourthly, I think you should share your store URL so that everyone in the Shopify Community can give you feedback to improve your store to be more optimized.
I hope my comments help you.