First of all, I love your site, especially the festive music on page load!
My main observation is that you don’t have the Facebook Pixel installed or at least it is not firing correctly on your site. This is critical if you are going to be successful on Facebook and Instagram. Check out this help article on installing the Facebook Pixel. Also implement the Conversions API on Facebook. This means that Facebook will be able to better optimize your campaigns for you based on traffic and conversions on your site.
In terms of ads, you’ve got some great content over on your Instagram page, so use that. If you can, create more video like the ones you are using. But also, there is a formula for successful video. There are some hints here in our blog, but you’ll find lots of articles around the web.
Get your product catalog into Facebook and Instagram so that people can see your products in those channels and even buy from you directly there. You can also do this in TikTok and Google if you want to extend into those channels.
Finally, assume that people won’t buy from you the first time the visit your site - current industry conversion rates are around 1.4%. This means that 98.6% of people don’t buy the first time they visit a site. So make sure you are remarketing (through email / sms / ads) to people who visited your site. Collect email addresses, cell numbers and ensure the Facebook pixel / TikTok pixel are installed so you can effectively remarket there.
I hope some of this helps…