What is the simplest way to get started with influencers and affiliate marketers. Should I think that I can use influencers and then make them direct affiliates at the same time. How do I start the process?
Topic summary
A merchant asks about the simplest approach to working with influencers and affiliate marketers, specifically whether they can engage influencers as direct affiliates simultaneously.
Recommended Strategy:
- Start by working with influencers as affiliates first
- Use affiliate performance data to identify top performers
- Transition high-performing affiliates into larger campaigns and sponsored content partnerships
Getting Started:
- Shopify Collabs is recommended as an easy platform to build an affiliate program
- Resources provided include a getting started guide covering how Collabs works, creator recruitment, and affiliate management
- Additional tips available for keeping influencers engaged as affiliates or brand ambassadors
The discussion provides a clear pathway: begin with affiliate relationships, measure results, then scale up with proven performers.
By starting to work with influencers as affiliates first, you can use affiliate results to identify top performers who may be a great fit to work with on larger campaigns and sponsored content with you in the future.
You can easily get started building out an affiliate program with Shopify Collabs. Here is a quick getting started guide that covers how Collabs works, recruiting creators/ influencers and how the affiliate management system works. Additionally here are some tips on keeping influencers engaged as affiliates or brand ambassadors.