We are going to be launching our Shopify store soon. We already have google ads connected to our current website. How can we best optimise our products and site in Shopify for best results in google when we swap over? I know ad copy and key words are important but we are wondering if there is anything specific to Shopify we should be doing? I’m also thinking it will take time to rebuild purchase memory “learn” the click statistics when we move across. I would love any tips in regards to this as well. Many thanks in advance.
Hello BBC, thank you for your question.
As you said swap over, I assume you mean you are switching from one eCommerce platform to another. If yes, make sure that the data you submit is as identical as possible. Especially the product ID.
Once you have matched up the data, to improve the quality even further, follow the requirements and recommendations here: https://support.google.com/merchants/answer/7052112