I have had my store for 4 months now and now in the last weeks i have been getting some traffic but it is very inconsistent, some day i get 300 visitors some day i get 5, still no sales aswell. How can i increase and get more consistent traffic and turn them into sales? For sales i think i need to make my store more appealing but how?
Hey @olev , this is a question that people ask about a lot so I’m going to repost my answer to them below and tailor it to your situation.
I haven’t seen your store but as long as you are using a good theme, like Shopify Dawn, store design isn’t the bottleneck.
I think the problem has to do with your branding and what problem you are trying to solve for people.
Here is what I recommend for you to do to get people to know more about your brand and how it can help them.
In my opinion, the best way to start with this is to take a step back and ask yourself what kind of problem you’re trying to solve with your store.
I don’t know what your niche is but think about some potential problems it has and how you can solve them.
It helps if you have some experience with the problem yourself but if you don’t just do some research on different online groups like subreddits and facebook groups.
Once you know what problem you want to solve for people in your niche, you can start marketing.
Your marketing can be as simple as you just starting a Instagram account or YouTube channel talking about your experience with whatever problem you’re trying to solve.
If you prefer written content instead, you could write blog posts about the problem you’re solving and share them in online groups.
Try your best to be genuine and actually talk about potential solutions to the problem in your content.
Also share relatable stories about how the problem has impacted your life and what helped you get through it.
And please don’t push your products too much at this point. You can mention it but you don’t want to sound too sale-sy.
I think a good strategy could be to make some content to get people to know your store exists and you’re trying to solve “this particular problem”.
And as a call to action try to get them to join an email list.
When building your list, offer something for free that can help people solve a problem in your niche; don’t just offer a discount code like every other brand does.
Focusing on building an email list is a great way to engage people in your audience and connect with them before asking for a sale.
Plus they can help give you feedback on your website and help improve your messaging and overall site experience.
And as you send emails to them, you can promote your products.
In general a good guideline to follow would be to promote your products or ask your audience for feedback in 1 out of every 5 emails.
It might seem like a drag to focus on making content and building a list but it’ll be a powerful asset for you once you figure out how to do it in a way that works for you and your brand.
Now once you have an email list that is growing, you can start promoting your products to get your first sale.
And once you do get it, reach out to the customer that bought from you and ask for feedback and possibly a review.
Rinse a repeat that strategy until you’re able to get consistent sales.
Overtime you’ll begin to collect reviews and start to get sales without people having to join your list first.
Hi @olev， I’ve read your problems, and I will suggest you check if you need to improve your seo and customer purchase experience, which will have a big impact on your store sales and customer conversion.
First, ensure that your product reviews are compelling and trustworthy, as they play a critical role in helping customers make informed buying decisions. Second, consider leveraging third-party apps or tools to enhance your listing rankings, especially if you don’t have a dedicated team or professional handling these tasks for you. Third, build trust with your customers by providing comprehensive details about your products both before and after purchase. For instance, you can integrate tools like Parcel Panel Order Tracking to display estimated delivery dates on your product pages, giving customers transparency and reducing anxiety (use the code “community“ to get 40% off). Additionally, creating order tracking pages allows you to engage customers throughout the delivery process, fostering a positive experience and encouraging repeat purchases.
4 months with zero sales despite getting traffic means people are finding you but not buying. inconsistent traffic (5 one day, 300 the next) also suggests you’re getting random spikes from content or ads rather than steady organic visitors, which means the traffic quality is probably mixed.
when you do get those 300-visitor days and still nobody buys, the store itself is the bottleneck. the first thing visitors judge is product photos. we use Prodofoto to generate professional lifestyle and studio shots from basic product images. upgrading your imagery is the highest-ROI change you can make because it improves conversion for every visitor regardless of where they came from.