I have just launched my new store [email removed] https://sukeys-all-you-need-variety-store.myshopify.com/. Any advice on how i can drive more sales and traffic to my store?
Topic summary
A new Shopify store asks how to drive traffic and get first sales; respondents emphasize the store isn’t ready to convert. Key gaps: no clear unique value proposition (UVP), weak trust signals (no About, Contact, or story), confusing navigation, and an unfocused product mix that resembles AliExpress dropshipping.
Advice centers on differentiation and trust: stop Alibaba-style dropshipping and sell something original. Choose a niche, clarify why buy from you (price, speed, curation, uniqueness), and use a short, proper .com domain.
Fix site structure: create intuitive categories and add essential content pages. Build cart-level incentives with a progress bar (e.g., show how close to free shipping/discount) and add contextual cross-sells/upsells (accessories for dresses, related tools for kits).
Operational tools: avoid installing many separate cart apps; consider an all‑in‑one cart optimization solution (e.g., Carti) to handle upsells, recommendations, progress bars, and reduce subscription costs.
Marketing actions (most recent): connect Google and Meta and run paid promotion optimized for conversions/sales, not views. Start with small daily budgets ($10–$50), monitor, learn, adjust, and scale; be prepared to invest to let the platforms learn your audience.
Outcome: the store owner is open to suggestions; no resolution yet. Next steps focus on site readiness before aggressively driving traffic.
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You can definitely drive sales by stopping this alibaba dropshipping foolishness immediately and start selling something original.
Thank you my store link is https://sukeys-all-you-need-variety-store.myshopify.com/
Thanks for you input i am open to hearing your suggestions
Hi @user2966
Welcome to the community.
I think you are asking the wrong question: “How to drive sales?” To do that, your store needs to be ready, have some unique pitch/angle because @Maximus3 advice is on the point. Do you know how many hundreds/thousands of stores are out there with the same products? And why would anyone not buy directly from a known place like AliExpress for a better price? Put yourself in the customer’s shoes. Would you leave your credit card in this store?
And why I say your store is not ready:
- you need a proper domain, short if possible, .com if possible. Like this, it looks like a test store I could make in 20 minutes.
- nothing more in terms on content, no story, no about us, no contact information
This is just the very start of owning an online store; you need a lot more work. Take your time and search this community for “no sales”, " zero sales" topics and also for “feedback on my store”. Learn from that.
Good luck
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Thank you so much this is very helpful
Hey @user2966,
Before you worry about driving traffic, we need to talk about what’s actually on your store because right now there are some fundamental issues that are going to kill your conversion rate no matter how many people you bring in. Let me be direct with you.
The first problem is you don’t have a clear answer to the most important question a customer asks when they land on your site: why should I buy from you? You’ve got products, but there’s no compelling reason to choose your store over Amazon, eBay, or any other place selling similar items. What makes your store different? What value are you providing? Is it curated selection, better prices, faster shipping, unique products? Right now none of that is communicated, so people have no reason to stick around or trust you with their money.
Your category naming is all over the place. When someone is trying to navigate your store, they need clear, intuitive categories that make sense. If your navigation is confusing or vague, people will leave rather than try to figure out where things are. Clean that up so someone can land on your homepage and immediately understand how to find what they’re looking for.
The bigger issue is your product selection. You’re selling women’s clothing like dresses and three-piece sets, then you’ve got home repair tool kits, optical fiber tools, mobile holders, and who knows what else. That’s not a variety store, that’s a random collection of products with no cohesion. It makes your store look unfocused and untrustworthy. People don’t know who you’re for or what you’re about. Are you a fashion store? A tool shop? A tech accessories site? When you try to be everything, you end up being nothing to anyone.
Now let’s talk about your cart, because even if someone does decide to add something, you’re not doing anything to increase what they spend. You’ve got the slider cart installed, which is fine, but it’s just sitting there doing nothing. When someone adds a dress to their cart, that’s the moment to show them accessories or another piece that goes with it. When someone adds a tool kit, suggest other tools or supplies they might need. Right now that cart drawer opens up and provides zero incentive for people to keep shopping.
Add a progress bar to that cart showing how close people are to free shipping or a discount. When someone sees they’re twenty dollars away from unlocking free shipping, they’ll browse for another item to hit that threshold. Without that visual nudge, they have no idea the incentive exists and they’ll just check out with whatever they originally added, assuming they even make it that far.
Here’s something that’ll save you money and headaches. Don’t go installing separate apps for every cart feature you want. Progress bars, upsells, product recommendations, all of that adds up fast and you’ll be bleeding money on subscriptions before you’ve made a single sale.
Look into something like iCart that handles all your cart customization in one place. It’s more cost-effective and keeps your store running smoothly without a bunch of different tools slowing it down.
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Connect to Google, and if you have social pages (Meta) connect to that as well.
Then start paid promotio. You can start with small(ish) amounts to see what works, then when you find something that works, double (or triple) down and go hard.
Some of the best advice I received was to pay for results - sales. Don’t pay for views unless views actually lead to sales. By making sales the goal, views will happen automatically, but Meta and Google will get better and better at finding who the clientele are and they’ll work to get you those clients. It takes a bit of work and time to figure it out though.
The same person who guided me on this suggested be willing to spend $3k-$5k to get these tools to learn your audience. If it’s not working by then, it’s probably a bigger fundamental change. Getting to the $3-$5k can be done in small increments $10-$50/day sort of activity. Then monitor, learn, adjust, and try again
Good luck!