Hi @accounts_281 (Dan), went through the store. You asked for grief, so here it is.
1. The 10% off email popup fires too early
It appears on first scroll before the visitor has had any chance to see what you sell or why they should care. For a health supplement store where the purchase decision is high-consideration, the popup should be triggered after at least 30-40 seconds on site or on exit intent. Firing it immediately trains people to dismiss it.
2. “Rated Excellent 4.8 rating out of 5” in the trust bar has no source
You have the right idea but without a Trustpilot logo or link, it reads like a self-claim. Either link it to your actual review platform or replace it with the Trustpilot widget so it is independently verifiable. In the health/supplements category, trust verification is everything.
3. The hero banner promotes BioCare, not Quickvit
Your first impression is a large BioCare brand slide. You are building brand equity for your supplier, not for yourself. Visitors do not know who Quickvit is yet. Lead with your value proposition: “20,000+ products. Expert advice. Free UK shipping over £30.” Then feature brands further down.
4. Product pages lack visible reviews above the fold
I checked the Manuka Honey 525 MGO page and while products have reviews (58+ on some), the star rating does not appear above the fold near the price and Add to Basket button. Move the review count and stars to directly below the product name so visitors see social proof before deciding to buy.
5. No urgency or social proof on product pages
For health supplements at these price points, you need more than just a description. Add low stock indicators where relevant, a “X people bought this this week” element, or a “frequently bought together” section. The product pages are clean but feel static.
The fundamentals are actually solid here: good product photography, clear navigation, strong catalogue depth. The currency bug alone could be responsible for a large chunk of your conversion loss. Fix that first and measure what happens.
