GMC Account Suspended due to misrepresentation

Topic summary

A Google Merchant Center (GMC) account has been suspended for the second time due to “misrepresentation,” despite the website owner claiming all policies and contact details are up to date.

Key Issue:

  • The account suspension cites misrepresentation as the reason
  • This is the second occurrence of this suspension

Current Status:

  • The user is seeking guidance on next steps
  • Specifically asking how to contact Google to resolve the issue
  • No resolution has been reached yet
Summarized with AI on November 25. AI used: claude-sonnet-4-5-20250929.

My website has all the updated policies and contact details, yet it got suspended for “Misrepresentation”. It happened the 2nd time. What should I do now? How to contact Google?

There is no way to contact Google, if you want to know what exactly your issues are. Because Google will not share this information.

You might ask, why. Well, since 2020, there have been a lot of bad actors, and so Google has introduced stricter rules, and a no-sharing info policy.

This means honest merchants will have a harder time getting approved.

So what i do for my clients is resolve every possible reason.

To do this I check the policies and guides below, and compare this against the website and business, trust signals etc.

https://support.google.com/google-ads/community-video/318699100

https://support.google.com/merchants/community-video/379501229

https://support.google.com/google-ads/community-guide/304792695

https://support.google.com/merchants/answer/6150127

https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines

https://support.google.com/merchants/answer/7052112

https://support.google.com/merchants/answer/4752265

https://support.google.com/merchants/answer/13693865

https://support.google.com/merchants/answer/6149970

https://support.google.com/merchants/answer/9158778

https://support.google.com/merchants/answer/6150244

https://support.google.com/google-ads/community-guide/241068758

I see. Okay, so where in Google Merchant Center can we do ID verification?

Another point: Here’s our setup and business model:

  • Shopify store selling overstock and open-box items
  • We resell products across Amazon, eBay, and Walmart
  • Products are sourced legally from suppliers and liquidators
  • All items are genuine, but not always in brand-new retail packaging - we usually mention the product condition on the product page.

I still need help with:

  • Is there anything specific Google requires for resellers of open-box/overstock items?
  • Do I need to add condition transparency beyond “New / Used / Open Box”?
  • Does Shopify have any known triggers (e.g., missing contact info in the footer vs. the contact page only)?

ID Verification if you have to do it, will show up here: Promote Your Business with Merchant Center - Google for Retail

If you don’t see it, then you don’t need to do it.

If the items are not in the original packaging, then you can not sell the items as new in Google Merchant Center, you will need to tag the condition with the value used.

Every merchant is different, so what the issues are on one website / business will not be the same for another.

Most of our products come in new condition with the original packaging. If we have any refurbished or open-box items, we clearly disclose the condition and details in the product listing.

I also want to clarify something about our product data:
We use SellerChamp as our central inventory and listing tool across Shopify, Amazon, eBay, and Walmart. SellerChamp automatically pulls product titles and descriptions from its database; we do not manually write the content ourselves.

Because of that, my question is:

Suppose the product descriptions generated by SellerChamp match those of other sellers using the same data source. Could this cause issues with Google Merchant Center, such as misrepresentation or duplicate content?

Google does favor original good quality content.

If there are too many merchants with the same content, this in combination with other issues can lower your quality and be a cause for suspension, yes.

I see, I need to check these as well then. Thank you for your help today. I might reach out for some other topics as well.