I started a fb ad campaign this last Friday 6/3/2026 and until today 9/3/2026 there is no single sale zero sales after about 70$ dollars on ad spend last time I checked the Ctr was 2.30% Cpm 26$ Cpc 1.80 total reach 2600 atc 5 frequency 1.11 every day about 10-17 visitors I’m targeting Canada with broad interest
I’m losing my money and my mind here I have total of 100$ budget for testing and yet there is no sale
I’m selling this bionic massage device it’s a good product that help relaxing and help with cramps and neck pain
This is the product page link
I have real reviews, trust badges, top performing reels and all the necessary elements to increase the page conversions and there is NO sales
Can you help me figure out why bc on this rate not only I’ll go bankrupt but I’ll ditch the whole business
Quick look at the product page. Honestly the numbers you shared (CTR 2.3%, CPC $1.80, 5 ATC on $70 spend) are not that bad for an early Facebook ads test. The bigger issue looks like trust friction, not the ads themselves.
The product page gives a strong dropshipping impression. The photos look like typical AliExpress supplier images and the title is very long and generic. Because of that it reads like a product people have seen before on marketplaces. When that happens many visitors open a new tab and search the same neck massager on Amazon or Temu to compare prices.
Good product pages remove three doubts in the buyer’s mind. Is this real, is it worth the price, will I regret buying it. Right now the page explains the features but it doesn’t reduce those doubts.
Also small UX note. I personally had a bit of trouble finding how to add the product to the cart or move to checkout from the product page. The buy action should be very obvious and easy to reach without scrolling much. If the add to cart button is not immediately clear, some people will just leave.
Right now the ads seem to generate interest. The main drop probably happens on the product page.
The website is irrelevant because you’re not understanding the way Meta ads work. It takes time for the algorithm to find the right people and present them your ad at the right time and at the right price. I wish people would understand this more. It takes time for it to learn: who is being shown the ad but dismissed, who clicked but exited, in what area, in what interest, it’s not an instant thing. I know you’ll say” but it’s been a week”. Just ask any successful company and they’ll say it can take months to get the algorithm working and making you money.
So, I don’t even need to go into the website or ask about whichever. A week of any ad is like throwing flyers off a highway bridge and hoping the drivers will have their windows open so they can grab one.
I have Microsoft clarity and it tell me that most of the customers don’t scroll down they only see the price and the pictures so I put the benifits first on purpose to make them go through all the page and this partially worked the scroll down increased 60% also can you explain more what difficulties you faced when adding the product to card? Bc I see many people struggle with it on Microsoft clarity and I can’t find what wrong with it
I understand that but my numbers here saying that the metrics are good and people are interested but they are not buying I know the algorithm need time to learn since it is in a learning phase and need 50 event to understand fully the right customer but the problem here is 2500 reach 5 atc and no sales this is what I can’t understand this is the enigma I’m trying to solve
That makes sense, and using Clarity to move benefits higher is a good test. But after looking at the page, I think the issue you’re seeing is more about where the buying section appears in the flow.
When I first opened the page I saw the hero section, then many images, benefits, TikTok proof, reviews and feature blocks. The actual buying area (price, bundle options and the “GET IT NOW” button) only appears much later in the page.
So if Clarity shows people mostly looking at the price and pictures, that explains the struggle. Many visitors probably never reach the buy section, or they reach it after a lot of scrolling and lose momentum.
Another small UX thing. When I finally reached the buy section, the action is not immediately obvious because there are several elements at once: bundle choices, urgency timer, small trust icons and then the button. It takes a second to understand what the next step is.
A simpler structure often works better for impulse products like this
image → price → short benefit line → clear Add to Cart button
All visible quickly without needing to hunt for it.
Metrics can often be misleading. I click a lot of ads. Doesn’t mean I want to buy. Maybe I just want to look. There’s all kinds of reasons the metrics may “look good” but you don’t see the actual follow through. And quite frankly, do you have any idea.how many bot visits come from Meta ads?
Yes of course it can be the website has issues. Im isually the first to point out the crazy things people do in their store. Im just saying it doesn’t really matter if you’re looking at only a week of ad metrics. Like I said. It takes weeks and months. Just because you had some clicks in the first week doesn’t really say much. Most likely, during the first week of ads, the algorithm is just spitting it out randomly trying to learn, and you’re not going to get a full context of the “why”.
So in your opinion what is the metrics of success in this business what the thing that if I saw I would say it’s working bc if anybody saw that they are spending money and got no results they would shut it down immediately bc what is the point of running a good campaign with no results even if the numbers are good
You have an interesting point here if that the issue I can edit the layout and see how it will work do you face any other difficulties aside from the page layout?
Honestly the layout is the main thing, but I noticed two other small frictions that could affect conversion.
First is information overload early on. The page shows many images, feature blocks and graphics very quickly. There are long sections of visuals before the buying section appears.
Because of that the brain keeps scrolling instead of deciding. For impulse products like a neck massager, people usually want to understand three things fast: what it does, if it works, and how to buy it.
Second is the product positioning. The page says things like “The Choice of Wellness & Health Professionals” and shows percentage claims like reduced muscle fatigue and pain relief. Those are strong claims, but there is no visible proof right next to them (no doctor quote, certification, or clear source). When visitors see medical-style claims without proof, some of them become cautious.
Right now the page has a lot of good material, but it is spread across a very long scroll. Sometimes reducing and structuring content converts better than adding more sections.
@Phlow said it critical things you need to fix: clear dropshipping images, and add to cart.
That product page is very strange, like you have one landing page and then a product page below. Where you explain features, but there is no call-to-action button. If you added one button that will scroll down to the actual buy block, or show that sticky add to cart, it would be better.
I found it hard to read text on scrolling images, and those features should be tested in their own sections.
And the price itself, you get it for what $13? And I thought at first it was a bit expensive for $103, and $182 is mind-blowing, just a trick to show a big discount. But then I saw you have the family bundle preselected, and that does not say anywhere, or I missed that it is 2 products ? I found the same product on AliExpress for $45 with 47 real reviews. with a score of 4.8 and 336 sold items. Which is a bit more trustworthy, as I could not find any business contact information except for “orovia.store.official” Hotmail email, which is bad, as you have a domain already.
And your reviews may be from the supplier, but those featured ones are clearly fake.
Think it has too much text and too many images that repeat. Some sections are good but maybe you can remove some.
And one note of losing money, yes, that is normal when you start bussiness, you need to invest a bit to get customers to get sales. And sounds like you want quick cash, so not a long way of, organic, slow building of a store.
I removed some elements and sections now you can check it and tell me what you think about it
I don’t want a quick buck I understand that it takes time but there are some insights along the way there are some glances of hope and I see nothing that’s what I’m saying and this makes me question if I’m doing something wrong or what
But you are right this is a page conversation problem not the ads
You seem to be in this business for a while so allow me to ask what are the metrics or the insights that indicate that you are on the right way and when to shut it down bc the difference between them is foggy for me right now
I checked the updated page. It’s cleaner than before, but I still see a few things that might be hurting trust and conversions.
First, the product images still feel very AliExpress-style. A lot of them look like supplier photos or generic marketplace creatives. Because of that, it reads more like a reseller page than a real brand product page. When visitors recognize that style, they often assume the same product exists elsewhere cheaper. If you want to position it more like a brand, stronger product photography helps a lot. Think cleaner lighting, consistent style, and more lifestyle shots that show the massager being used naturally.
Another thing is the long column of images. The page becomes very scroll heavy and people have to pass many similar visuals. In many cases it works better to reduce the number or group them into a gallery/slider, so visitors can explore without the page feeling endless.
I’d also move the FAQ section closer to the bottom. At the moment it appears while the user is still deciding, but FAQs usually work better after the main selling sections and right before the final reassurance area.
The buy section could also be stronger. That area is where people decide fast, so clearer structure, slightly more spacing, and stronger visual hierarchy around the price, benefits, and CTA can help.
Finally, the overall layout feels a bit cluttered. Many elements are very close together and there isn’t much negative space. Adding a bit more spacing between sections usually makes the page feel more premium and easier to scan.
So you got 5 add to carts from 2600 reach and zero conversions. That’s screaming either trust issue on the page or price is wrong for a cold audience in Canada. What’s your price point and do you have reviews showing on the product page?
First you need to fix your website there is no acces to it. 5 add to cart and cero purchases is a pattern worth checking before more spending. First, check by going to Meta Events Manager > Test Events, putting something in your cart, and completing the checkout process. Check to see if a “Purchase” event really happens on the confirmation page. A lot of stores have the Pixel on every page, but the Purchase event never happens. Meta keeps spending because it thinks it hasn’t found a buyer yet, but it doesn’t have a purchase signal to optimize toward.
It’s your fault if the Purchase event isn’t firing. Meta is going in the dark.
Also, look in GA4 to see if those five add-to-carts have any “begin checkout” events after that. If people are putting things in their cart but not checking out, the price or trust is the problem. That’s friction in the checkout flow if they’re hitting checkout and then leaving.
The metrics you share are actually decent, but you need to fix your web page too.
