Im fairly new to the Google Campaign, but i want to bring more traffic and potential buyers to my website. I sell Fitness Supplements products. And i would like to know how many SEO keywords are recommended to have a successful marketing strategy and campaing. I have structured my SEO Meta description to have more chances of success.
but ultimately i would like to know whats the atrategy when it comes to selecting the keywords on Google Ads.
Hello Fitnesshqpr, thank you for your question.
Based on the question, I think you are talking about the product title for google shopping, and not the keywords for text ads. If I am wrong, please let me know. So I will answer the question based on what I think you are asking. And the below is a copy of my article I wrote years ago, so this should be helpful.
Basics
Length:
The recommended length for a title is between 60 and 80 characters long, with up to a maximum of 150 characters. The recommendation is based on your ads’ average maximum visible length, based on current ad formats. This is 70 characters long.
Capitalization:
Do not full cap words unless it is a commonly known abbreviation or word. You can, however, capitalize the first letter of each word.
Bad Example: ADIDAS SPORT SHOES SIZE 9
Good Example: Adidas Sport Shoes Size 9
Section Separation:
Separate your titles using hyphens or pipelines. This helps users to read your titles easily.
For example:
Thule – Fastride Bike Carrier 564001 – Black
Thule | Fastride Bike Carrier 564001, Black
Promotional:
Do not include any promotional text such as shipping, prices, discounts, dates etc.
Language:
Match the language used for the target country. For example, if your target country is the United Kingdom, then make sure your grammar is UK English and not US English. Or, if your target country is the United States, do not submit the French language.
Exception: When a foreign word is commonly used in the target country
Spam:
Avoid titles that include repetitive keywords or keywords that all sound the same but written slightly differently. The more spammy your title sounds, the more likely you will get the product disapproved.
Character Type:
Do not use special repetitive characters, emojis, or combinations of characters, symbols that create a smiley.
Variants:
When you submit variants, make sure not to submit the same title for each variant. Instead, each title needs to be unique. You can do this by including what variates between each product. For example, it differs in size and color, then submit the size and color alongside the base title.
Bad Example: Adidas Sport Shoes
Good Example:
Adidas Sport Shoes – Blue Size 9
Adidas Sport Shoes – Blue Size 10
Adidas Sport Shoes – Red Size 9
Adidas Sport Shoes – Red Size 10
Numeric Values:
Use numeric values such as 1, 2, 3, 4 instead of using words such as one, two, three, four.
Generic vs Branded Titles
When selling white-label products, it is better to use generic titles.
For example:
Black 5 Panel Caps
If you are selling well-known brands, make sure the brand, product name, and model number are included.
For example:
Samsung Galaxy S11
Title Cutoff
Keep in mind how titles look in different ad formats and different devices. What is more visible on the shopping tab, is less visible on web search carousel. Or what is more visible on a desktop compared to less visible titles on a smartphone.
Titles can be as short as 25 characters or as long as 150 characters.
Keyword Research
Analyze your customer search queries and find a pattern of how your customers are searching if you have identified how customers are searching, then include these search terms at the beginning of your title.
It is extremely easy to get underperforming titles from missing keywords to incorrect title structured (explained below). Creating titles based on how consumers search is the best method.
You can use Google Analytics or Google Search Console.
Don’t have your own data? You can also use SpyFu or SemRush.
You can also use suggested search terms on Google, Yahoo, Bing or DuckDuckGo. You might find different suggestions based on each search engine.
And if you are already paying for advertising in Google Ads, you can use Google’s Keyword Planner.
You might find that they search for Brand + Product ID. Then, in this case, including the brand, followed by product id, followed by product title.
Or are they searching by product type/category followed by size or color? Then, follow this pattern in your titles.
Consumer Research
A while ago, Arpen shared a screenshot of a Google video discussing preparing for the holiday seasons and the importance of consumer interest in features, or in other words, attributes. The video demonstrates consumer interests in cabinets and storage, tables and chairs, cookware, tools and carry-ons, and kitchen appliances.
For example, important attributes of cookware are brand, shape, material, and size. So, when you want to build up your product titles, it is essential to include these points. Most merchants will already know what is necessary for their consumers, but I have compiled a list below of top niches and their essential attributes.
Title Structure Recommendations
Some commonly known structures can be used to get you started depending on the type of products you sell.
Brand + Product Name + Attributes (weight, count, volume)
Store Name
While many manufacturers sell their products, there are many more retailers on Google Shopping. I have a client in the UK that sells curated products. This company is very famous in the homeware sector, and after some analysis, we found that many consumers have a high trust factor in this company. And tend to search for products with the store name.
By adding your store name at the end of the title, you may find a common search pattern to use in your titles.
For example:
Hasami Porcelain Black Bowl From xyz.com
Title Grammar Variations
It is good to have slightly different grammatical variations for products in the same category, using singular and plural, or non at all.
For Example:
UGG Premium Scuff Slippers
UGG Scuff Slipper
UGG Roozee Premium Scuff Slipper
UGG Classic Women’s Scuff
UGG Premium Ankle Slippers
Thanks for your quick response , but i was referring to the the amount of keywords or “terms” for better opportunities when people search Terms on the search engine …am sorry if i am not being straightforward. For example, i sell V-Flex, a supplement for Joint Support. So my question is. How many keywords do you believe are recommended and how to write them. Example, joint pain, painless joints, joints, etc…
i just want a basic understanding on how th have the most chances of getting a potential customer to my store prom just a single search that the client makes.
Thank you for the Information provided in your last message. I am going to read carefully and check if i am making any of those mistakes as well.
Thank you for the clarification. I recommend creating titles with a length of up to 150 characters, but make sure you are not keyword stuffing.
Make sure the title is easily read, and not considered spam.
I still believe however that my previous reply, is a good first step in building up your titles.