Many of us are facing issues with Gad’s conversion tracking after checkout extensibility. You may check out this.
Setting up Google Ads conversion tracking is crucial for measuring the effectiveness of your ad campaigns. Google Tag Manager (GTM) simplifies this process by allowing you to manage and deploy your tracking tags without modifying your website’s code. This guide will walk you through the steps to set up Google Ads conversion tracking using GTM
Step1: Create Conversion Goals in Google Ads
Log in to Google Ads: Go to your Google Ads account.
Navigate to Goals >Conversions: Click “Create new Conversions”
Select “Website” as the conversion source.
Scan your website. once the scan is done scroll down and select add conversion action manually
Fill in the details such as conversion name, value, and count method.
Click “Create and Continue”.
Get the Conversion ID and Label:
After creating the conversion action, you will receive a Conversion ID and Conversion Label.
Keep these handy as you will need them for GTM. select google tag manager as tag set up
Step 2: Set Up Google Tag Manager
Log in to GTM: Go to your GTM account.
Create a New Tag:
Click on “Tags” in the right-hand menu.
Click “New” and then “Tag Configuration”.
Select Google Tag with the code AW-894309
Step3 :Select “Google Ads Conversion Tracking” from the list of tag types.
Configure the Tag:
Enter the Conversion ID and Conversion Label you obtained from Google Ads.
Set Up the Trigger:
Click on “Triggering” and select the trigger that will fire the tag. For example, if you want to track form submissions or purchase, you can use a “Form Submission” or “purchase” trigger.
once you trigger the event you can see the status would be no recent conversion from inactive. Once a purchase made from ad campaign status would be active from no recent conversion
Step 4: Test and Publish- Click on “Preview” in GTM to enter debug mode.
- Navigate to your website and perform the action that should trigger the conversion (e.g., submit a form).
Publish the Container
Note: To track purchases you must have datalayer set up to push events in the Google Tag Manager.
As the datalayer is not open source I can not share it publicly.
Feel free to reach out if you have any questions or need further assistance with the setup!