Google Ads Conversion Value Not Updating After Migrating to Shopify

[sewesleroux]

Hi everyone,

I’m hoping someone can help me with a Google Ads tracking issue that started after migrating my store to Shopify.

Since the migration, everything in Google Ads still records - clicks, impressions, costs - but the conversion value stopped updating correctly. Shopify Support confirmed that the purchase conversion events are firing properly, but in Google Ads, the conversion action now shows “Needs attention” or “Tag inactive”.

I’m using Shopify’s official Google & YouTube sales channel, not a third-party app, and it’s fully connected to my Merchant Center and Ads accounts. I’ve already tried disconnecting and reconnecting the channel, re-authenticating everything, and Shopify confirmed the pixel is active on their end. We used Simprosys before this.

Has anyone experienced this after reconnecting the Google & YouTube app?
Should I delete the inactive conversion in Google Ads and let Shopify automatically create a new one, or is there a way to re-sync it without losing data?

We also have found duplicates tags using Chrome Tag Assistant - but no success on finding it in theme code, etc…

Any advice or step-by-step fix would be really appreciated - I’ve been stuck with this for over two weeks and it’s affecting campaign optimisation.

Thanks in advance!

[J_mah]

Hi,

As you already getting conversions but not the value that means it is all about a technical error from google and youtube app. you have nothing much to do.

Possible solutions:

GTM:
creating a back up conversion Goal and configure through Google Tag Manager

GTM is manual tagging system where you can send value, currency and transaction ID to track the exact value made by the customers. Moreover GTM server side tracking with first party domain subdomain can result you better result than Google and youtube app.

To try out the result from GTM i would like to create another purchase goal manually and make it secondary goal for few days. Then configure with Google tag manager with server side tracking

From my experience i am confident about result from GTM. Many of my clients using 2 conversion goal. one through GTM and another goal via App integration.

please check the attachment where you can see the comparison result for 3 days between App and GTM.

Feel free to ask if you have any questions.