I’m encountering an issue with tracking conversions in Google Ads through the Google & YouTube app on my Shopify store, and I could use some advice.
Background: I’ve set up the Google & YouTube app on Shopify to handle my Google Ads integration. My primary goal is to track “Purchase” events as conversions in Google Ads. I’ve ensured that everything is correctly set up in the app, and it’s linked to my Google Ads account. The “Purchase” events seem to be recorded, as the Google Tag Manager (GTM) debug mode shows the “Purchase” tag firing correctly.
The Problem: Despite seeing the “Purchase” event being triggered and recorded in the GTM debug mode, these conversions are not showing up in my Google Ads dashboard. This discrepancy is causing issues with accurately tracking the performance of my campaigns.
Interestingly, other conversion actions like “Google Shopping App Begin Checkout” and “Google Shopping App Add To Cart” are being reported correctly in Google Ads. It seems the issue is isolated to the “Purchase” conversion.
Has anyone experienced similar issues with the Google & YouTube app not reporting conversions to Google Ads?
It seems like you’re dealing with a frustrating issue where Google Ads conversions aren’t showing up in your Shopify dashboard, even though you’re using the Google AMP (Accelerated Mobile Pages) setup. This could be happening for a couple of reasons:
AMP-Specific Issues: AMP pages sometimes strip out certain tracking scripts or don’t fully support them, which could be causing your conversions not to register properly. This is a known issue because AMP prioritizes speed and might omit some scripts that are crucial for tracking.
Incorrect Tag Setup: Double-check that your Google Ads tags and conversion tracking code are correctly set up. With AMP, you need to use AMP-specific tracking tags. If you’re using regular tags, that could be why the conversions aren’t being tracked.
Google Ads and Shopify Integration: There might be a disconnect between your Google Ads account and Shopify. Make sure that the Google Ads account is properly linked in your Shopify admin, and that the conversion actions you’re tracking are set up correctly in Google Ads.
Check Google Tag Manager: If you’re using Google Tag Manager (GTM) with AMP, make sure the tags are correctly configured for AMP pages. GTM has specific AMP containers that need to be used to ensure proper tracking.
If everything seems set up correctly and the problem persists, it might be worth reaching out to Shopify support or consulting a developer who can take a closer look at your AMP setup and tracking codes.
Since you are using Google and Youtube app for conversion Tracking we have nothing much to do. Only Google developers understand the issue and fix it.
Many Shopify users are having issue with Google ads conversion tracking on Data discrepancies. As it is fully automated it has some bugs/technical errors.
The alternative method could be Google Tag Manager. configuring conversion Tacking Goals using Google Tag Manage is the sustainable solution that many users tend to move on.
GTM enables us to set up enhanced e-commerce tracking with server-side features, which bypasses all cookies and ad blockers. ultimately ensures the data accuracy.
It’s possible you need to publish the checkout pages, in your theme. Go to customize > from the top drop down choose checkout > then thank you page, and check if it’s published. However this does not explain why add to cart is not working. It soulds to me that the app is not working correctly.
In these cases you can try out installing a manual version, it’s free:
Did you find out the solution to this issue? We’ve had the exact same problem.
To begin with, the “pixel” from the app was displaying as disconnected, so I thought that was the culprit. But then a week ago, it was connecting. Despite this, the conversion data does not show on the dashboard, or even at the campaign level.
There is definitely a problem with the app, we are facing the same issue. We can see tags firing, but the conversions are not reported on the dashboard or at the campaign level.
This actually occurred since moving to the new checkout thank you pages and removing the additional scripts (we noted that Shopify is deprecating them, so we removed them in advance and updated accordingly)
DId you figure out the issue with google ads conversion tracking?
you can consider google tag manager GTM to fix the conversion tracking issue. one of my clients had the same issue as I fixed with google tag manager GTM. So I can assure you about GTM.
Add To Cart and Begin Checkout reporting while Purchase does not is a narrower symptom than it looks. A broken link or a missing container takes all three down together. Whatever this was only touched the last one.
Post 6 has the correlation, that it started after moving to the new thank you pages and removing additional scripts. Order status page ScriptTags went off for Plus in August 2025 and for non-Plus on 26 August 2026.
Neither branch below is an app problem, which is an inconvenient thing for me to write when I make my money from conversion tracking. Check whether the conversion action shows zero conversions or shows them without value. Only the first is a firing problem.
Hey, this is a frustrating one, and it’s a really common thread on this issue, so you’re not alone. A few things worth checking, building on what others already flagged:
Check the checkout ScriptTag deprecation first
As koncz.szabi noted, Shopify deprecated order status page ScriptTags (checkout.liquid) in mid-2024. If your store migrated to the new customer accounts / Thank You page checkout extensibility flow around when this started, any pixel relying on the old ScriptTags injection on the order status page stops firing, even though GTM debug mode can still look fine in preview.
Go to Settings → Checkout and confirm you’re on the new checkout (extensible), not legacy.
If you are, the Google & YouTube app needs to use the checkout pixel via Customer Events (Settings → Customer events), not a manually injected script. Reinstalling/reauthorizing the Google & YouTube app often re-registers this correctly.
Confirm “Purchase” appears in Settings → Customer events → your pixel → Preview with a real test order, not just GTM’s own debug console. GTM debug mode shows the tag firing client-side, but that doesn’t guarantee Google Ads is receiving and matching the conversion (enhanced conversions/consent mode can silently drop it even when the tag fires).
Consent Mode is the other common culprit
If you have Customer Privacy / cookie consent enabled, Google Ads can receive a “modeled” conversion signal instead of a full one, or drop it entirely if consent wasn’t granted before the pixel fired. Check Settings → Customer privacy and make sure Consent Mode v2 is configured, since Google Ads has been stricter about this since early 2024.
If you need a source of truth independent of the pixel
Client-side pixels (ad blockers, ITP, consent gating, script deprecations like this one) are always going to be a bit fragile for revenue attribution. Since your orders already carry UTM parameters from the ad clicks, you can sidestep the tracking pixel entirely and pull revenue by campaign/source straight from Shopify’s own order data instead of relying on what Google Ads reports. That’s the kind of thing Mipler reports on, it reads UTM source/medium/campaign directly off your orders so you get a real revenue-by-channel number even when pixel-based conversion tracking is unreliable.
What checkout version are you on, and does the Purchase event show up in the pixel preview under Customer events, or only in GTM’s debug view?
@Markk60 Agreed on the Customer events preview. GTM’s debug view showing the tag fire is not evidence that Google Ads accepted the conversion, and most people stop at the first of those.
One correction on the dates, since it is my post being quoted for them. The 2024 deadline covered the Information, Shipping and Payment steps of the checkout. The two post-purchase pages, Order status and Thank you, kept a timeline of their own after that. checkout.liquid and Additional scripts stopped running on them on 28 August 2025. Script tags stopped on the same two pages on that date for Plus stores, and on 26 August 2026 for everybody else. The distinction matters for anyone landing on this thread now rather than in 2024. A non-Plus store whose order status tag was still firing in July lost it nine days ago. In a dashboard that is indistinguishable from what the OP described up top.
