I am new to Google Ads campaigns and want to know what would be the best strategy for a new shopify ecommerce store to increase both sales as well as traffic on the website through Google Ads.
Hello AmiciKart, thank you for your question.
If you are new to Google Ads, I recommend you use performance max campaigns. This allows you to target everything with 1 campaign. But the downside is that it will potentially bloat your ad cost.
So maybe instead of that, start with pmax with no ad assets:
In this case you will be targeting shopping ads and display ads only. https://www.youtube.com/watch?v=z6VhX7MqIgY
Which is much more cost effective in the beginning.
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