Google Ads - How to increase traffic and sales

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A new Shopify ecommerce store owner seeks guidance on using Google Ads to boost traffic and sales.

Recommendation provided:

  • Start with Performance Max (PMax) campaigns, which allow targeting across all Google platforms with a single campaign
  • However, standard PMax can inflate advertising costs

Cost-effective alternative:

  • Use PMax without ad assets (video tutorial linked)
  • This approach limits targeting to Shopping and Display ads only
  • More budget-friendly for beginners

The discussion remains open with one initial recommendation offered.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

I am new to Google Ads campaigns and want to know what would be the best strategy for a new shopify ecommerce store to increase both sales as well as traffic on the website through Google Ads.

2

Hello AmiciKart, thank you for your question.

If you are new to Google Ads, I recommend you use performance max campaigns. This allows you to target everything with 1 campaign. But the downside is that it will potentially bloat your ad cost.

So maybe instead of that, start with pmax with no ad assets:

In this case you will be targeting shopping ads and display ads only. https://www.youtube.com/watch?v=z6VhX7MqIgY

Which is much more cost effective in the beginning.

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