Hi Emanuel! Can you give some insights on the relevance of Google ads for Eastern European countries as trends there are usually different from the rest of Europe? We have a small business in the FMCG sector and our first try with those ads gave no positive results.
Hello The CaptainBSC, thank you for your question.
It’s very difficult to predict what works and what doesn’t work in each country. Regardless of where the country is located.
A good start would be using Google Trends, to understand what products are searched for compared to others.
Another great option is to look at your competitors, and use tools such as spyfu to understand some basic data.
Consider using chatgpt and perform a deep research on your competitors.
And perform some tests in Google Ads, with a small budget to see how it works. Then scale when you see success.