Hi! Here’s how you can set up a homepage landing conversion in Google Ads:
Step 1: Create a Conversion Action
First of all, go to your Google ads account and click on ‘Conversions’ under ‘Measurement’.
Then, click ‘+ Conversion’, select ‘Website’, and name your conversion (e.g., “Homepage Visit”).
Step 2: Setup Conversion Settings
For ‘Category’, choose ‘Page view’. Set the ‘Value’ to “Don’t assign a value” and decide if you’ll count every or one conversion per click.
Step 3: Test Your Setup
Then, you should test the setup using Google Tag Manager’s Preview mode. Why so? To ensure the tag fires correctly on your homepage.
Step 4: Publish Changes
Once you are done verifying that the tag is functioning properly, publish the changes in Google Tag Manager.
If you have further issues, please check if the tag is installed correctly or not. You should also check if your Google Ads account and Tag Manager account are connected properly.
Plus, do note that it might take 24-48 hours for your conversion data to appear in Google ads.
Hope this helps!