“What are the best practices for running Google Ads and Google Shopping campaigns for Shopify stores that sell adult or age-restricted products, while staying compliant with Google’s policies?”
Hello TickelBox, that is a great question, unfortunately, I am not able to answer this question. I am located in Thailand, where these products are prohibited, so I have never had experience in advertising these products, considering it’s illegal. While all my clients are from outside of Thailand, due to local laws, I just stay away from this niche.
I recommend asking this question again on the Shopify community, I am sure someone will be able to answer your question.
However, what I can say is that to stay compliant, you need to do 3 things.
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You need to tag your website as adult in your GMC settings here: https://merchants.google.com/mc/merchantprofile/businessinfo/edit
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Then tag all products that are adult in nature with the attribute adult set to yes, explained here: https://support.google.com/merchants/answer/12471844
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Make sure your images are not explicit, such as sexualized models, or even models in a sexy pose, etc. Best to just show the product itself nothing else.