Google Ads show conversions but there arent any on my store

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Topic summary

Issue: Google Ads reports 10 clicks and 3 conversions, but the store shows no sales.

Likely causes raised:

  • Misconfigured conversion tracking (conversion “pixel”/tag should fire only on the Thank You page after purchase).
  • Time zone mismatches between Google Ads and the store/analytics.
  • General conversion tracking settings needing review or verification via linked Google Ads and Google Analytics accounts.

Actions suggested:

  • Clear browser cache/cookies; review a setup tutorial (YouTube link shared).
  • Contact Google Ads support; audit conversion tracking configuration.
  • Ensure the Google Ads conversion tag is placed correctly and not firing multiple times; link Ads with Analytics to cross-verify.
  • Optional: use a retargeting app (promotional suggestion) to improve actual conversions.

Latest update: The store owner tested in Google Tag Manager (GTM) and reports the event triggers once at checkout, indicating no obvious duplicate firing.

Status: Unresolved. A participant requested the site URL to debug further. Next practical steps are to verify time zones and Ads–Analytics linking, re-check tag placement on the Thank You page, and proceed with support-assisted troubleshooting.

Summarized with AI on December 13. AI used: gpt-5.
1

hey, google ads showing me 10 Clicks and 3 Sales today. But there arent any sales. Did anyone had it before and can assist me to fix it?

2

Hello there @noah_essentis have you tried clearing the cache cookies on your browser? That would be a good place to start from. If that doesn’t work, I’d suggest you go through this video here https://m.youtube.com/watch?v=WW0oGAjMdh4
Let me know if this was helpful!

3

Hey there I’ve experienced similar issues with Google Ads discrepancies in the past. It’s frustrating when the numbers don’t match up Have you tried reaching out to Google Ads support or reviewing your conversion tracking settings? Sometimes, a simple tweak can resolve the issue. As a Shopify store owner who’s been fortunate enough to reach 5 figure sales I understand how important accurate tracking is. Let’s work together to troubleshoot this and get your sales tracking accurately

4

Hey @noah_essentis , this is Alexis from Akohub.

From our experience, this issue usually happens due to misconfigured conversion tracking or time zone mismatches. Check if your Google Ads conversion pixel is correctly placed on the ‘Thank You’ page and not firing multiple times. Also, link your Google Ads with Google Analytics to verify conversions.

To drive actual conversions and align data better, consider using Ako Retargeting App. It will help you retarget visitors who clicked your ads but didn’t purchase, further generate a higher chances of turning those clicks into real sales. hope this solution is helpful for you.

Hope this helps!

5

Just tested my event in G Tag manager and it only triggers 1 time at checkout…

6

could you please share your website URL? I would love to check and debug.

Thanks