Hi
I am new to Google ads. How much is it to run a Google ad? And how often do these advertisements run? Do we have to pay each time the ads run ?
Thank you.
Hello CR71, thank you for your question in the FeedArmy AMA Event.
How much it costs, can be defined by yourself, but I would start with $30 to $50 per day, to ensure you can get traction with your advertising.
The payment is based on the type of campaign, but for example if you use a shopping campaign, then you pay per click. The cost per click depends on your campaign strategy. If you are using Manual CPC, you pay per click, but no more than the manual CPC you set.
If you use ROAS, this is return on advertising spend based bidding, your bids can be all over the place, but ultimately based on the ROAS goal you set.
But all in all, you always pay per click in the end. But CPC based bidding is not your main focus, you should focus on ROAS based bidding for eCommerce.