It seems GA4 can’t track the exact or almost purchases and revenue of my Shopify store. I used three different ways to install the GA4 on my Shopify store, and none of the ways can exactly track the purchases and revenue of my Shopify store. First, I installed the GA4 tag by adding the gtag codes…

Same for me. If GA4 is directly connected to Shopify, shouldn’t it be possible for your store to send the exact amount of purchases to GA? Why does Shopify not just connect its own analytics and shares it? I don’t get it.

I see the Google sales channel app is developed by Shopify, don’t know why Shopify doesn’t fix it.

I matched transactions from GA Universal and GA4 and found the missing orders. No answer from shopify why they are missing. Also UA in my shopify install includes tax and shipping in REVENUE used by google ads, but GA4 does not. This will impact the marketing program. GA4 has purchase revenue (no …

I am having endless problems with google analytics which I won’t start to go into but I noticed the exact same thing - that in GA4 there appears to be no way to see the total revenue figure (all the various revenue figues in GA4 are the same - ie product cost only). I believe that the shopify tags …

I’m going through the same hell as all of you. Can’t get revenue to match using the Shopify GA4 integration across any of our accounts. Fingers crossed Google and Shopify get there ■■■■ together and resolve this

One thing to check is if revenue includes tax and shipping. My UA account DOES and GA4 does NOT. + missing orders impact tieout GA to Shopify. It’s a nasty migration and feel for anyone not doing the due diligence. Also channel grouping issues and conversions flowing to Google ads! Check your attrib…

Yes, the fact there appears to be no way to see the the revenue including shipping and taxes is crazy - and also means it’s much more time consuming to do comparisons. That’s the main reason why I am using the number of transactions/orders as evidence that orders are missing in GA (latest figures i…

what accuracy % of total purchases and revenue do you have in GA4 compared to Shopify? Cause I seeing same issues, and sometime accuracy is about 90% sometime is 50%

Across most stores accuracy is around 55-65% since mid May. Up until early May accuracy was roughly 95%

Google Analytics 4 (GA4) Installations and Ecommerce Tracking Issue

Technical Q&A

TheHypeSociet July 5, 2023, 11:07pm 16

Yeah I can confidently say that tax and shipping doesn’t get applied in GA4 but even the number of sales don’t align. I’m wondering if it’s the way that shopify analytics counts data compared to GA4?

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Google Analytics 4 (GA4) Installations and Ecommerce Tracking Issue

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