I matched transactions from GA Universal and GA4 and found the missing orders. No answer from shopify why they are missing.
Also UA in my shopify install includes tax and shipping in REVENUE used by google ads, but GA4 does not. This will impact the marketing program.
GA4 has purchase revenue (no tax & shipping) and ecommerce revenue which is supposed to include tax and shipping but does not. Anyone else ru n into that during reconciliations?
Anyone else holding off on cut-over because of Shopify developed integration to GA4?