We’ve had the Google YouTube App installed for a long time and were tracking data just fine. I went to check the analytics for our sale from the weekend and found data not only was not being tracked at all but data was completely deleted from September. Only about a month ago I was creating reports and pouring over data in GA4. And now that data is just gone! Has anyone else had this happen? I went into the Google YouTube app and re-added our GA4 ID and now it seems to be tracking again. But I’m devastated that I have no data from our biggest sale of the year.
It’s very frustrating to see your analytics data missing, especially for your biggest sale of the year.
To mitigate the risk of future data loss and ensure tracking resilience, we recommend implementing a dual-property configuration in Google Analytics 4 (GA4). This strategy involves maintaining two separate data streams:
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A primary property installed via the native Google and YouTube app within Shopify.
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A secondary , redundant property deployed through a server-side Google Tag Manager (GTM) container.
In our experience, a server-side GTM implementation offers superior reliability and control over event tracking compared to native platform apps. It provides enhanced data accuracy, mitigates issues caused by browser-based ad-blockers
Feel free to ask if you have any questions.
Thanks @J_mah ! Thanks for this! I did end up with something similar but Google Ads was counting events twice even though there was only one conversion action marked as Primary.
Please check the trigger and event tag configuration along with datalayer events in GTM preview and custom pixel.
Thank you