We launched a new website on Shopify one month ago and our traffic has been dropping ever since across all channels.
I am wondering if it is due to Google Analytics tracking as I cannot find any other reason for it.
Our old website was https://www.domain.com while our new website is just https://domain.com (if you type in the www. version, it redirects to this). I’m not sure if the www. now counts as a subdomain?
We added the Google tracking to shopify, but in the property settings, the default URL is the www. version.
Do I need to update this to just domain.com; or should I create a new Google Analytics property for that? Should I add code for both options, or is there a way to tell Google to track both and combine results?
Thanks in advance for any help anyone can offer here!