Google Color attribute without using Variation

Technical Q&A

Topic summary

A merchant is seeking a way to add the color attribute to their Google Shopping feed without creating product variants in Shopify.

Context:

  • Color is a required attribute for Google Shopping when selling clothing
  • The merchant uses variants for size only
  • They avoid color variants because eBay Connect requires each color to be listed separately

Proposed Solution:
Another user suggests using Google Shopping feed rules to extract color information if it’s already present in the product title. They reference Google Merchant Center documentation on feed rules as a potential workaround.

Status: The discussion appears to be ongoing, with one potential solution offered but not yet confirmed as implemented or effective.

Summarized with AI on November 6. AI used: claude-sonnet-4-5-20250929.
1

Hi,

Selling clothing and color is a required attribute for Google Shopping.

I use variants for size but not color as in ebay connect each color needs to be separated.

By default on the shopify admin product page there is, gender, condition etc how can I add color so that it feeds to google WITHOUT using another varient to publish this?

2

For example, if you have the color value in the title, you can extract this using feed rules: https://support.google.com/merchants/answer/7450276?hl=en