Google is set to track conversion. Click-throughs are not converting to sales. What can be done different to close this gap?
Hello Hsoria, thank you for the question, my name is Emmanuel from FeedArmy and your host for todays AMA.
First is to test if conversion tracking is working. Click on your ad, then purchase your product, then in 24 hours check Google Ads if its working.
If yes, it works.
If no, then depending on your conversion solution, you may need to fix this. What you need to fix, is dependent on what you are using, for example, are you using GTM, or just Pixels, or google and youtube.
If instead your question is you ar enot getting sales, then I would start with improving your data feed quality in Google Merchant Center, by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112?hl=en